News Archives | World Branding Forum

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Toyota has launched The Book of Names, a limited-edition hardcover publication celebrating the loyalty and spirit of its Hispanic car owners. As a tribute to...

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Branding Featured Industry News

Landor and Designworks Merge Brands in Australia

Olivia Pearce

February 3, 2017February 3, 2017

Marketing communications services group, WPP AUNZ, has revealed the news of the merger between Landor and Designworks in Australia. Landor and Designworks in Australia have...

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Advertising Featured Industry News

The Gunn Report 2016 Reveals the Industry’s Best

Joshua Hughes

February 3, 2017February 3, 2017

The Gunn Report 2016 has been released, with BBDO named the winning network, adam&eveDDB London the Most Awarded Agency, and more. The Gunn Report, the...

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Branding Campaigns Featured News Videos

Delta Celebrates Early Risers with New 4 A.M. Spot

Olivia Pearce

February 2, 2017February 2, 2017

Delta Air Lines has created a new advertisement, which captures the grit of its customers and employees in pursuit of new opportunities. Delta has launched...

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Advertising Featured News Videos

Wix Stars Jason Statham in #DisruptiveWorld Campaign

Joshua Hughes

February 2, 2017February 2, 2017

Wix has kick-started its #DisruptiveWorld series starring Gal Gadot and Jason Statham, in conjunction with the brand’s Super Bowl campaign. Cloud-based web development brand, Wix,...

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Advertising Featured News Videos

Bud Light Revives Spuds MacKenzie for the Super Bowl

Deborah Joy Peter

February 2, 2017August 23, 2017

Bud Light has released a second spot from its Famous among Friends push, which stars its advertising icon, Spuds MacKenzie. Bud Light, the official beer of...

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Featured Marketing News

Skechers Welcomes Joe Montana Back as Ambassador

Anisha Kapoor

February 2, 2017February 2, 2017

Skechers has signed Joe Montana, who re-joins the brand’s all-star line-up as ambassador for a worldwide men’s footwear campaign. Skechers has welcomed Hall of Fame...

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Featured Marketing News Videos

Audi Champions Pay Equality with Daughter Spot

Deborah Joy Peter

February 1, 2017February 1, 2017

Striving to #DriveProgress and promote pay equality in the workplace, Audi has returned with a new Super Bowl commercial titled Daughter. Audi has created a...

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Branding Campaigns Featured News Videos

KFC Spices Up Super Bowl with Colonel vs. Colonel

Olivia Pearce

February 1, 2017February 1, 2017

KFC has released its first in-game Super Bowl advertisement, which is set to air during the fourth quarter of the Big Game on 5 February...

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Advertising Featured News Videos

Febreze Prepares America for the Halftime Bathroom Break

Joshua Hughes

February 1, 2017February 1, 2017

Created by Grey New York, the new Super Bowl campaign by Febreze offers a humorous spin on the all-important halftime bathroom break. Titled America’s Halftime...

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Hyundai Honours American Troops with 360 Immersion

Thomas Ng

February 1, 2017February 1, 2017

Hyundai will transport US troops from an overseas base to the heart of the Super Bowl action using custom-built 360-degree immersive pods. Hyundai Motor America,...

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Branding Featured Marketing News

Kimi Raikkonen Joins Hartwall as Brand Ambassador

Anna Yuu

January 31, 2017

Original Long Drink is An Iconic Drink for Finns, Deemed As the National Drink of Finland Hartwall has chosen Formula One World Champion Kimi Raikkonen...