Honda Civic Tour Lands OneRepublic as Headliner
The Honda Civic Tour will make 36 stops across America; the summer run launches in Kansas City on 7 July before moving to other cities....
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Macy’s Sparks Urbane Flare with Designs by Yigal Azrouel
Macy's has launched a new range dubbed YYIGAL. Created by Yigal Azrouel, it features tops, faux leather motorcycle jackets, and more. Macy's has unveiled a...
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Taco Bell Proposes Marriage with Vegas Wedding Package
Beginning in summer 2017, visitors to its Las Vegas Cantina flagship can tie the knot Taco Bell style at the restaurant's wedding chapel. Taco Bell...
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David Yurman Captures Spring in Bruce Weber Shoot
David Yurman brings spring campaign starring Natalia Vodianova and Taylor Hill to life with photography by the famed Bruce Weber. David Yurman has launched its...
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Nestea Beefs Up with Real Brewed and Fruit Infusions
Nestea has reinvented its portfolio with a line of seven new variants, of which the first three are fruit-flavoured and the rest real-brewed teas. Nestea has...
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Canadian Pacific Names Brooke Henderson Ambassador
Transcontinental railway group, Canadian Pacific, has added to its talent roster with the naming of Brooke Henderson as ambassador. Canadian Pacific has appointed three-time LPGA winner...
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Porter Novelli Rewards Three Leaders with Partnership
Porter Novelli picks partners from three different markets; Inge Boets (Brussels), Carrie Schum (DC), and Jimmy Szczepanek (Los Angeles). Porter Novelli has named three new partners....
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Love Has No Labels Does Valentine’s with Fans of Love
The Ad Council’s Love Has No Labels movement has added a new extension to its campaign platform with the release of Fans of Love. To...
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Sony Music Dips into VR with The Chainsmokers
Sony is collaborating with The Chainsmokers and emerging artistes as well as using virtual reality to bring its latest brand campaign to life. Sony has...
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NBA Gatorade League Unveils Rebrand with New Name
The NBA Development League has inked a deal with Gatorade. The move has resulted in a name change and other marketing initiatives. Beginning with the...
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Y&R Establishes New Technology and Business Practice
Y&R has set up a practice for technology and business brands, and appointed WPP Global Leader of Dell, Joe Rivas, to head the platform. Y&R...
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Sprite Debuts Fresh Flavours with Cherries Inside
Expanding its beverage portfolio, Coca-Cola has launched two new Sprite variants across the United States—Cherry and Cherry Zero. Sprite has added two new variants to...