News Archives | World Branding Forum

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Tahiti Tourisme has launched a global audition to cast travellers in the latest chapter of its Two Stories One Mana digital video series. Tahiti Tourisme...

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Featured Marketing News

Colgate Brushes Up on Smile with Radiant Optic White

Deborah Joy Peter

March 1, 2017March 1, 2017

Colgate has released a new toothpaste formula called Radiant by Optic White via a partnership with beauty specialist, Mario Dedivanovic. Colgate has rolled out the latest...

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Featured Marketing News

Febreze Debuts New Air Freshener with Candice Kumai

Anisha Kapoor

March 1, 2017March 1, 2017

For the premiere of Febreze One, the brand partnered with celebrity chef, Candice Kumai, to introduce the new odour elimination solution. Febreze has released a...

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Featured Marketing News

Hard Rock Creates Mediterranean Getaway in Malta

Deborah Joy Peter

February 28, 2017February 28, 2017

Hard Rock International is in the midst of setting up its third European resort, with the upcoming Malta-based hotel slated to launch in 2020. Hard...

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Branding Campaigns Featured News

Six Star Pro Adds Soccer’s Tobin Heath to Elite Roster

Olivia Pearce

February 28, 2017February 28, 2017

Tobin Heath will appear in a Six Star Pro campaign, which combines digital, online, and print media with video and social media content. Sports nutrition brand,...

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Advertising Featured News

Ogilvy Appoints Jack Mickle as the CEO for Japan

Joshua Hughes

February 28, 2017February 28, 2017

Ogilvy Japan has introduced fresh leadership locally with the hire of Jack Mickle as CEO and the elevation of Leo Shiina to COO. Ogilvy Japan...

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MSLGROUP Names Jon Hickey Communications Lead

Anisha Kapoor

February 28, 2017February 28, 2017

MSLGROUP has hired Jon Hickey to lead corporate communications from its Boston office as a Senior Vice President across the practice. MSLGROUP, Publicis Groupe's strategic...

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Featured Marketing News Videos

Huawei Dials into Canada with the P10 and P10 Plus

Deborah Joy Peter

February 27, 2017February 27, 2017

Huawei is launching its P10 smartphone range in Canada through nationwide partnerships with Rogers, Fido, Bell, and Videotron. Huawei is introducing the new P10 smartphone line...

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Branding Featured News Videos

Acura Signs on as Columbus Crew SC Jersey Sponsor

Olivia Pearce

February 27, 2017February 27, 2017

Acura has inked an exclusive deal with Crew SC, a partnership naming the car brand the club’s official jersey sponsor and automotive partner. Acura has...

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Design Featured News Technology

Nokia Redesigns 3310 and Debuts New Global Portfolio

Thomas Ng

February 27, 2017February 27, 2017

Nokia has launched a new generation of smartphones to include three key variants, a release joined by a colourful re-imaging of the 3310. Nokia has...

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Advertising Featured News Videos

Dentsu Runs Sonic Sweetener to Tackle Sugar Woes

Joshua Hughes

February 27, 2017February 27, 2017

Dentsu Beijing has created Sonic Sweetener in collaboration with the University of Oxford to address China’s over-consumption of sugar. To help people reduce their sugar...

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Apple Park Opens in April to Realise Founder’s Dream

Thomas Ng

February 24, 2017February 24, 2017

A tribute to Steve Job’s vision for innovation, Apple Park debuts in April as a 175-acre campus powered by 100 percent renewable energy. Apple has...