News Archives | World Branding Forum

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Mendes collection is expanding to 24 additional Shop-in-Shops and six new store locations New York & Company, the speciality U.S. retailer, said that the Eva...

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Industry

WPP to Acquire Majority Stake in Bruketa&Zinic OM

Joshua Hughes

March 17, 2017

Adriatic's Leading Creative Agency Will Become Part of Grey Group WPP, the world's largest communications services group, has agreed to acquire a majority stake in...

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Branding Featured Marketing News

Earin Forges Global Brand Partnership With Red Bull Racing

Olivia Pearce

March 16, 2017

Brand Becomes the Official Audio Partner for Leading Formula One Team Earin today announced a global partnership with Red Bull Racing to be the official...

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Design Featured Industry News

China brand consultancy Labbrand Wins at iF Design Award 2017

Olivia Pearce

March 16, 2017

Branding Firm Won Two Awards in the Corporate Identity Category Labbrand, a leading China-originated global brand consultancy, has been rewarded for its creative and strategic...

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Industry News

Cannes Lions Names Entertainment Juries

Joshua Hughes

March 16, 2017March 16, 2017

Lions Entertainment has announced the jury members who will judge this year’s Cannes Lions Lions Entertainment, the two-day specialist event that takes place on 21-22...

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Design Featured News

The Honda Rebel + Aviator Nation Launched At SXSW

Olivia Pearce

March 15, 2017

Multi-faceted brand collaboration premieres today at the Waterloo Records Day Parties during SXSW 2017 This year's SXSW festival-goers will get an up-close and personal look...

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“Buzz Aldrin: CYCLING PATHWAYS TO MARS” Premieres at SXSW

Thomas Ng

March 15, 2017

World’s first legacy VR project was launched in Collaboration with Time Inc’s Cutting Edge LIFE VR Brand Yesterday at SXSW, Buzz Aldrin and 8i with...

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Campaigns Featured News

PetSmart to Donate 60 Million Pet Food Meals in 2017 through New Programme

Anisha Kapoor

March 14, 2017March 14, 2017

Brand expects to contribute more than 60 million meals – its biggest philanthropic campaign in its 30-year history In celebration of its 30th anniversary, PetSmart...

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Advertising Featured News

Heinz Taps Sterling Cooper Draper Pryce and DAVID for New Campaign

Joshua Hughes

March 14, 2017March 14, 2017

The Heinz brand launches a new US advertising campaign created in partnership with Sterling Cooper Draper Pryce and DAVID Heinz, a name that is synonymous...

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Featured Marketing News

Guinness and Airbnb Launch Global St. Patrick’s Day Contest

Joshua Hughes

March 14, 2017March 14, 2017

A lucky winner will be handed the keys to spend a 'Night at the Guinness Storehouse' available exclusively on Airbnb Ahead of St. Patrick's Day,...

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Campaigns Featured News Videos

SK-II and National Geographic Partner for Branded Vignettes

Olivia Pearce

March 13, 2017March 14, 2017

A new series of short vignettes features four celebrities who travel to some of the most extreme and beautiful places on earth to put themselves...

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Branding Featured News

Skechers Performance Extends Billy Andrade Partnership

Olivia Pearce

March 9, 2017March 9, 2017

Skechers Performance has extended its collaboration with Go Golf brand ambassador, Billy Andrade, for an additional five years. Skechers Performance has signed a five-year extension...