News Archives | World Branding Forum

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Macy’s Announces the Reinvention of the Retailer’s Loyalty Programme, Star Rewards Using their Macy’s card and beginning 2 October 2017, Macy’s customers can enjoy an...

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Branding Industry News

Brand Pages Doubles with 42 New Companies on Agency Spotter

Olivia Pearce

September 28, 2017September 28, 2017

Popularity along with an overwhelming response from marketing decision makers and agency executives have prompted 42 new Brand Pages Brand Pages were first released at...

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Featured Marketing News

Quaker, The James Beard Foundation, and Chef Marco Team Up Against Food Waste

Anisha Kapoor

September 27, 2017September 27, 2017

More Taste, Less Waste Campaign Showcases How the Power of the Quaker Oat Can Transform Potentially Wasted Food into Nutritious, Delicious Recipes An astonishing 130...

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Campaigns Featured News

Bayer Leads Global Campaign for 10th World Contraception Day

Olivia Pearce

September 27, 2017September 27, 2017

Bayer Reinforces the Importance of Empowering Women to Make Informed Choices About Their Sexual and Reproductive Health with Their Healthcare Provider First launched in 2007,...

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Advertising Campaigns Featured Marketing News

“A World of Its Own” Unveiled by Mexico Tourism Board

Olivia Pearce

September 27, 2017September 27, 2017

Mexico Tourism Board Campaign Builds Upon Mexico's Positioning as a Mega-Destination, Offering Visitors a Lifetime of Experiences The Mexico Tourism Board unveiled a new global...

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Advertising Industry

Sherry Smith New CEO of Triad Retail Media

Joshua Hughes

September 27, 2017September 27, 2017

Global Leader in Digital Retail Media Announces New Chief Executive Officer Triad Retail Media has named Sherry Smith as its new Chief Executive Officer. She...

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Advertising Campaigns Featured Marketing News

Alcon DAILIES and US Olympians Launch Invisible Edge Campaign

Joshua Hughes

September 26, 2017

Global Leader in Eye Care Launches New Consumer Education Campaign 'Invisible Edge' with Olympic Medallists Alcon, a division of Novartis, announced a new campaign called...

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Campaigns Featured Marketing News Public Relations

Julius Meinl to Launch Annual ‘Meet with a Poem’

Olivia Pearce

September 26, 2017September 26, 2017

Thousands to Reconnect in Julius Meinl Annual ‘Meet with a Poem’ Initiative Viennese coffee roaster, Julius Meinl, is launching its annual Meet With A Poem...

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Industry

Interbrand Reports Best Brands of 2017

Olivia Pearce

September 26, 2017September 26, 2017

Apple and Google Hold the Top Two Spots, while Ferrari, Netflix and Salesforce.com Enter the Interbrand Report Interbrand has named Apple, Google, and Microsoft as...

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Featured Marketing News

World Routes Marketing Award to Vancouver International Airport

Anisha Kapoor

September 26, 2017September 26, 2017

Vancouver International Airport was announced the overall winner of the World Routes Marketing Awards 2017 at a ceremony in Barcelona The World Routes Marketing Awards...

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Campaigns Featured Marketing News

Campaign to Target Key Demographic Groups Such As Millennials, Hispanics and Families

Olivia Pearce

September 25, 2017

Autotrader Launches its new "Shop All The Cars" Integrated US National Marketing Campaign On the heels of celebrating its 20th anniversary as the first US...

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Campaigns Featured News

The Y’s Second Phase US Nationwide Campaign Highlights “Us”

Olivia Pearce

September 25, 2017

"For a better us." Campaign Creative Focuses on Uniting People and Strengthening Community Bonds Through Programs and Resources Available at the Y Today, the YMCA...