News Archives | World Branding Forum

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The Sims 4 will launch on 17 November on Xbox One and PlayStation 4 consoles worldwide, ushering in the iconic game players know and love...

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Featured Marketing News

Alibaba Group Generated Almost US$12 Billion In First 2 Hours of Shopping Festival

Anisha Kapoor

November 10, 2017November 11, 2017

Alibaba Group 2017 11.11 Global Shopping Festival saw participation from more than 140,000 brands Alibaba Group Holding Limited announced that it generated nearly US$12 billion/£9.1 billion...

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Advertising Industry

Kirk McDonald Named CMO of AT&T Advertising and Analytics Company

Anisha Kapoor

November 10, 2017November 11, 2017

As CMO, Kirk McDonald is responsible for the creation and implementation of the marketing strategy for the company AT&T named Kirk McDonald as Chief Marketing Officer of...

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Featured Marketing News Technology

NCR Unveils All-in-One Commerce Station and Partners with Samsung

Thomas Ng

November 9, 2017

The new NCR Silver Quantum commerce station features an integrated payment device with mobile wallet acceptance capability, customer display, loyalty scanner and Samsung Galaxy tablet...

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Campaigns Featured Marketing News

Disney #DreamBigPrincess Photo Campaign Exhibited at UN HQ in New York

Anisha Kapoor

November 9, 2017

#DreamBigPrincess photos shared on social media generated 1 million likes and shares in just 5 days, enabling a US $1 million/£760k donation from Disney to...

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Campaigns Featured Marketing News

ANA Continues Groundbreaking ‘Experience Class’ Campaign

Olivia Pearce

November 9, 2017

Japanese airline ANA demonstrates an ongoing commitment to reaching U.S. audiences with dynamic original content and integrated partnerships – including Scott Eastwood and Steve Aoki...

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Branding Featured News

The Jim Henson Company To Develop Female Action Figure Kid’s Series

Olivia Pearce

November 8, 2017November 9, 2017

The deal will give The Jim Henson Company the opportunity to develop and produce the television series across all platforms The Jim Henson Company announced...

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Featured Marketing News Technology

Samsung Launches New Chef Collection Line of Built-In Appliances

Thomas Ng

November 8, 2017February 2, 2018

Merging elegant design and industry-leading technology, Chef Collection brings Samsung’s most innovative and popular home appliance features to the premium built-in category Samsung Electronics America, the...

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Branding Featured News

Intel and Turner Sports Bring Virtual Reality to NBA Fans with Partnership

Olivia Pearce

November 8, 2017

Intel will become the Exclusive Provider of Virtual Reality for the NBA on TNT and deliver live content for marquee matchups beginning with NBA All-Star...

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Advertising Industry

OpenX Receives Full Tag Certification for Commitment to Quality

Anisha Kapoor

November 8, 2017November 9, 2017

Commitment to fighting fraud, piracy and malware earns OpenX independent validation across all TAG compliance programs OpenX, an independent advertising technology provider, announced today that...

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Branding Featured News

Cole Haan Unveils Newly Refurbished UAE Flagship Store

Olivia Pearce

November 7, 2017

Cole Haan, the iconic American lifestyle accessories brand and retailer of premium men's and women's footwear and accessories, is excited to announce the unveiling of...

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Campaigns Featured Marketing News

GSK Launches Vaccinate For Life Survey Across Five Countries

Olivia Pearce

November 7, 2017

GSK launches Vaccinate for Life campaign to improve awareness of the importance of vaccination throughout life and encourage better discussions between adults and healthcare professionals...