News Archives | World Branding Forum

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DDW and Meyer Corporation collaborate to create the brand identity and package design for Ayesha Curry's debut cookware line DDW, a San Francisco based design firm, was tasked...

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Branding Featured News

Tiffany Haddish Stars as Spokesperson for Groupon

Olivia Pearce

January 16, 2018

Groupon Releases Ad Series featuring Stand-Up Comedian Tiffany Haddish “Girls Trip” star Tiffany Haddish, named one of 2017’s biggest breakout stars, is the new spokesperson...

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Haier Showcases Smart Home Products at CES 2018

Thomas Ng

January 15, 2018February 2, 2018

Integration of Haier U+ smart air-conditioner with Amazon's Alexa smart home skills a success Chinese home appliance brand, Haier, was honoured with the Global Top...

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Campaigns Featured News

Nike Stands Up for Equality in Sport Campaign

Olivia Pearce

January 15, 2018February 5, 2018

EQUALITY represents Nike’s belief that sports brings people together like nothing else Nike has a long history of speaking up for causes that reflect its...

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Industry Marketing

Oleg Korenfeld Appointed as Global Chief Platforms Officer at Wavemaker

Anisha Kapoor

January 15, 2018

Korenfeld to Develop and Deploy Wavemaker Platforms Suite Globally Wavemaker, a media, content and technology agency, has appointed Oleg Korenfeld as Global Chief Platforms Officer....

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Vectorform and Microsoft Collaborate on Vehicle Design Process

Thomas Ng

January 12, 2018

Mixed reality technology from Vectorform and Microsoft allows automakers to test vehicle prototypes in minutes instead of weeks Vectorform, a digital product and experiences company...

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Campaigns Featured News

Pepsi Celebrates its 120-Year History with Pepsi Generations

Olivia Pearce

January 12, 2018

Pepsi Generations comes together with limited-time retro packaging and the return of the Pepsi Stuff loyalty programme Pepsi unveiled this year's global creative campaign, "Pepsi Generations,"...

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Branding Featured Marketing News

Estée Lauder Teams Up with Expedia in Travel Promotions

Olivia Pearce

January 12, 2018

Unique contest offers customers a chance to win a dream vacation inspired by brand Founder Estée Lauder's love for travel Estée Lauder, a prestige beauty...

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Branding Industry Marketing

iProspect’s Jeff Johnson Joins PMX as Executive Vice President

Anisha Kapoor

January 12, 2018January 12, 2018

PMX focused on closing gap between performance and brand marketing says Jeff Johnson PMX Agency has named Jeff Johnson as its Executive Vice President. In...

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Branding Featured News

Diet Coke Rebrands with Refreshing New Look and Flavours

Olivia Pearce

January 11, 2018February 5, 2018

New-Generation Millienials Become Target of the Diet Coke Modernisation The Coca-Cola Company is re-energising and modernising Diet Coke for a new generation of drinkers – and...

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Branding Featured News

Verifone and Alipay Expand Global Partnership with Lacoste Deal

Nathaniel Mark

January 11, 2018

Alipay Enablement to Attract the 3 Million Chinese Tourists Annually in the U.S. Verifone and Alipay announced that they have expanded their global partnership to...