News Archives | World Branding Forum

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Boppy Campaign Celebrates Strength of Real Mothers On the Move The Boppy Company, a brand involved in creating comfortable, supportive products for the mum, the...

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Branding Featured News

Alaska Airlines Unveils New Uniform Collection by Luly Yang

Nathaniel Mark

January 19, 2018June 13, 2023

Luly Yang West Coast Designed Uniforms for Alaska Airlines to be Put to Use by Late 2019 Alaska Airlines and fashion designer, Luly Yang, debuted...

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Campaigns Featured News

Bobbi Brown Launches #AllDaySmile Campaign

Olivia Pearce

January 19, 2018January 19, 2018

Beauty Enthusiasts Olivia Palermo, Patricia Bright, and Pony Show Off their New Products in Bobbi Brown Campaign Kicking off the global #AllDaySmile campaign, Bobbi Brown...

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Featured Marketing News

PepsiCo Products Make Joint Super Bowl Advertisement

Anisha Kapoor

January 18, 2018

The teaser video by PepsiCo features award-winning actors Morgan Freeman for MTN DEW ICE and Peter Dinklage for Doritos Blaze intensely facing off Doritos Blaze and MTN DEW ICE,...

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Advertising Industry

Saharath Sawadatikom Joins ADFEST 2018 as Jury President

Nathaniel Mark

January 18, 2018

Saharath Sawadatikom of CJ WORX to lead the Direct Lotus and Promo Lotus categories as Jury President at ADFEST 2018 Sawadatikom is Managing Director, Creative and...

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Branding Featured News

Dr. Woo and Converse Collaborate on the Chuck 70

Nathaniel Mark

January 18, 2018February 5, 2018

The Converse Chuck 70 a Creative First for tattoo artist, Dr. Woo Converse, a wholly owned subsidiary of Nike, unveiled the Converse Chuck 70, a...

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Branding Featured News

Coca-Cola Extends Partnerships with NASCAR and ISC

Olivia Pearce

January 18, 2018February 5, 2018

Extension Builds on over-50 year History between Coca-Cola and the Sport The Coca-Cola Company, NASCAR and the International Speedway Corporation (ISC) announced plans to extend...

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Branding Featured News

JetBlue and Coca-Cola Connect Travellers over Food

Nathaniel Mark

January 17, 2018February 5, 2018

Pop Up Restaurant at Airport by JetBlue and Coca-Cola Combines Different Cultures The airport is full of people from all different places, offering a great...

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Campaigns Featured News

Velosan Flames Cooking Craze with Promotional Campaign

Olivia Pearce

January 17, 2018January 17, 2018

German Cookware Brand Velosan Teams Up With Metro AG The latest aspect of the cooking craze sweeping across the globe is the desire to have...

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Industry Marketing

LEWIS Expects 2018 to be another Record Year

Anisha Kapoor

January 17, 2018

£2.9 million deployed by LEWIS in developing new vertical sectors LEWIS, a global integrated communications business, announced the completion of its 23rd year of consecutive...

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Branding Featured News

Hyundai Debuts its 2019 Veloster with Marvel Studios’ Ant Man

Olivia Pearce

January 17, 2018February 5, 2018

Collaboration with Marvel to Increase Hyundai Brand Awareness Fans of Marvel Studios' Ant-Man will soon be introduced to the stylish design and exceptional performance capabilities...

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Featured Marketing News

Ayesha Curry’s Effusive Style Captured in New Cookware Packaging

Anisha Kapoor

January 16, 2018January 16, 2018

DDW and Meyer Corporation collaborate to create the brand identity and package design for Ayesha Curry's debut cookware line DDW, a San Francisco based design firm, was tasked...