News Archives | World Branding Forum

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Gotlieb Steps Down as GroupM Global Chairman and Takes On Strategic Advisor Role for WPP GroupM, the media investment group of WPP, today announced that...

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Inglot Cosmetics Collaborates with Jennifer Lopez in Capsule Collection

Nathaniel Mark

April 6, 2018May 8, 2018

Capsule Collection by Inglot Launches Worldwide Giving Consumers the Chance to Achieve the "J-Lo Glow" After decades serving as a muse for the makeup industry...

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Campaigns Featured News

Hormel Make the Natural Choice Campaign Returns with Judy Greer

Olivia Pearce

April 6, 2018April 6, 2018

Campaign by Hormel Natural Choice Showcases Natural Deli Meats Made Without Artificial Preservatives or Ingredients The makers of Hormel Natural Choice deli meats, owned by Hormel...

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Advertising Featured News

Suave Campaign Pulls Curtains on Crazy Tricks in Hair Ads

Joshua Hughes

April 6, 2018May 8, 2018

Newest Campaign by Suave Features Models and their Self-Styled Hair Consumers are more often than not shown one of those hair commercials that flaunts blindingly...

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Campaigns Featured News

LG Signs International K-Pop Sensation BTS As Mobile Partner

Olivia Pearce

April 6, 2018

Collaboration with BTS Comes as Group Hits New Milestone in US and International Music Scene LG Electronics is readying its most ambitious global mobile phone...

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Apple Opens New Store in Tokyo’s Shinjuku District

Thomas Ng

April 5, 2018

Latest Retail Design by Apple Comes to Japan This Saturday marks the opening of Apple Shinjuku in Tokyo, delivering the brand’s latest retail design to...

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Industry Public Relations

EquiFi Names Walt & Company PR Agency of Record

Anisha Kapoor

April 5, 2018May 8, 2018

Walt & Company Chosen to Provide Communications Strategy, Product Launch Campaigns, Media and Analyst Relations, and Other Communications Services for EquiFi Walt & Company, an...

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Branding Featured News

World Surf League and Jeep Brand Release their VR Surf Adventure

Olivia Pearce

April 5, 2018

Viewers Taken on a 360° Surf Adventure with Jeep Ambassadors Jordy Smith and Malia Manuel The World Surf League (WSL) and the Jeep brand recently released...

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Branding Featured News

IMAX Signs 30-Theatre Agreement with Guangzhou JinYi Media in China

Olivia Pearce

April 5, 2018May 8, 2018

Agreement Highlights IMAX's More Flexible Approach to Structuring Deals Appropriate to Specific Markets IMAX Corporation, IMAX China Holding, and Guangzhou JinYi Media Corporation, one of the largest...

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Branding Featured News

Ree Drummond The Pioneer Woman Partners with Earthbound Brands

Olivia Pearce

April 4, 2018May 8, 2018

Partnership with Earthbound Brands to Help Manage and Expand Drummond's Lifestyle Houseware Brand Earthbound Brands, a leading licensing and brand management company, has been appointed...

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Advertising Featured Marketing News

Kaia Gerber Stars in Daisy Love Marc Jacobs Advertisement

Joshua Hughes

April 4, 2018May 8, 2018

Marc Jacobs Fragrances Expands Digital Footprint Leveraging Influencer Marketing For the first time in over four years, Marc Jacobs Fragrances, a division of Coty Inc, introduced...

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Campaigns Featured News

ExxonMobil Partners with Five-Time NBA All-Star Anthony Davis

Olivia Pearce

April 4, 2018May 8, 2018

Multi-Year Marketing Partnership with ExxonMobil Begins with Davis as the Hero of the New Mobil 1 Annual Protection Motor Oil Ad Campaign ExxonMobil and NBA...