News Archives | World Branding Forum

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Partnership with Visa Represents What Ibrahimović Strives to Be—the Best Visa, a payment company—whose mission is to connect the world through the most innovative, reliable and...

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Design Featured News

Henkel Expands Use of Regranulated Resin in Flexible Packaging

Olivia Pearce

April 19, 2018

Henkel and Mondi Partner to Boost Percentage of Reclaimed Content in Packaging Consumer goods company, Henkel, is committed to creating more value for its consumers...

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Campaigns Featured News

Pantene Teams Up with Priyanka Chopra in Go Gentle Campaign

Olivia Pearce

April 19, 2018

Partnership between Pantene and Priyanka Chopra Aims to Inspire Women to Use Their Inner Strength to #GoGentle Pantene, a hair-care brand from Procter & Gamble,...

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Featured Marketing News

Amazon and Best Buy Announce Exclusive Partnership

Nathaniel Mark

April 19, 2018

Best Buy Chooses Amazon Fire TV Edition for Its Innovative User Experience Combined with the Intelligence of Alexa Amazon and Best Buy unveiled a collaboration...

Read Time:1 Minute, 47 Second

Industry Marketing

Merkle | Periscopix Wins Award in Global Bing Partner Awards

Anisha Kapoor

April 19, 2018May 8, 2018

"Partner of the Year" Honour Given to Merkle | Periscopix in Recognition of its Innovative, Performance-Driven Work Merkle, a leading technology-enabled, data-driven performance marketing agency,...

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Advertising Industry Marketing

Omnicom Forms Brand Consulting Group

Anisha Kapoor

April 19, 2018April 19, 2018

Brand Consulting Group by Omnicom to Build Upon the Company's Core Growth Strategies Omnicom Group, a leading global marketing and corporate communications company, announced the strengthening of...

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Branding Featured News

P&G Focuses on Enabling and Inspiring Positive Impact in the World

Olivia Pearce

April 18, 2018May 8, 2018

Ambition 2030 Goals Span Brands, Supply Chain, Society and P&G Employees Focusing on Positive Impact The Procter & Gamble Company announced that it has achieved...

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Advertising Industry

Cannes Lions and ANA Launch CMO Growth Council

Anisha Kapoor

April 18, 2018May 8, 2018

New Cannes Lions Council Will Frame the Future Growth Agenda for Brands on the Global Stage The Cannes Lions International Festival of Creativity and the...

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Branding Featured News Public Relations

Starbucks to Close All Stores in the US for Racial-Bias Education

Olivia Pearce

April 18, 2018May 8, 2018

Training Will Occur at All Starbucks Company-Owned Stores and Will Apply to Nearly 175,000 US Partners Starbucks Coffee Company will be closing its more than 8,000...

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Campaigns Featured News

Hasbro Offers Toy Recycling Programme for Well-Loved Toys and Games

Olivia Pearce

April 18, 2018May 8, 2018

TerraCycle Enlisted as Hasbro Continues Sustainability Journey in Support of Circular Economy Hasbro is launching a new, industry-leading, toy and game recycling pilot programme with TerraCycle,...

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Featured Marketing News

LEGO to Open Second Flagship Store in China

Nathaniel Mark

April 17, 2018May 8, 2018

Second Chinese LEGO Flagship Store Follows Openings in Shanghai Disneyland and Leicester Square, London The LEGO Group, one of the world's leading manufacturers of play...

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Huawei Breaks Ground for a Fully Connected, Intelligent World

Thomas Ng

April 17, 2018May 8, 2018

To Build More Open Technological Architecture and Adopt a More Open Business Model Aims Huawei Huawei held its 15th annual Global Analyst Summit today in...