News Archives | World Branding Forum

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Acquisition by WPP Follows Share Swap with Dentsu WPP has acquired full ownership of Y&R and Wunderman joint venture agency assets across Southeast Asia and...

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Make-A-Wish Sets Guinness World Records Title

Olivia Pearce

May 1, 2018

Wish Granting Make-A-Wish Officially the Largest Wish-Granting Organisation Make-A-Wish – the global organisation that creates life-changing wishes for children with critical illnesses – is thrilled...

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Industry Public Relations

5WPR Named Sixth Largest PR Firm in New York City

Anisha Kapoor

May 1, 2018

5WPR Recognised by O'Dwyers for Campaigns Across B2B, B2C and Technology Spectrum Ronn Torossian, founder of 5W Public Relations (5WPR), an award-winning and top 10...

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Campaigns Featured News

SK-II #INeverExpire Campaign Challenges Age-Related Pressure

Olivia Pearce

April 30, 2018April 30, 2018

Actress, Journalist, CEO, Others Share Their Own Stories in SK-II Campaign in Hopes of Changing Dialogue Skincare brand, SK-II, has encouraged women to challenge the...

Read Time:1 Minute, 38 Second

Branding Featured News

Stars Align for British Airways Charity Fundraiser

Olivia Pearce

April 30, 2018May 1, 2018

Comic Relief and British Airways Partnership Has Raised £18 Million since Inception in 2010 A roll-call of stars including Michelle Keegan, Gary Lineker and Rob...

Read Time:1 Minute, 55 Second

Industry Marketing

Publicis Media Aligns EMEA and APAC Markets under Single Leadership

Anisha Kapoor

April 30, 2018

Gerry Boyle Made CEO of Publicis Media EMEA and APAC Publicis Media today announced a unified leadership structure across the EMEA and APAC businesses, with Gerry...

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Branding Featured News

Lufthansa Group Airlines Launches New Digital Services in Asia

Olivia Pearce

April 27, 2018June 13, 2023

With the "AnyWay Travel Pass" Lufthansa Customers Can Travel from Hong Kong to Destinations in Europe at Low Cost Date and destination defined – the...

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Campaigns Featured News

Jockey Unveils Victoria Arlen, the Hero in Its #ShowEm Campaign

Olivia Pearce

April 27, 2018April 27, 2018

Paralympic Gold Medalist and Former World Record Holder in Jockey Campaign Defies the Odds after Spending Four Years in a Vegetative State Jockey International (Jockey),...

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Campaigns Featured News

Coca-Cola and Regal Films Announce Winners of Film Programme

Olivia Pearce

April 27, 2018April 27, 2018

Winning Film from the Coca-Cola and Regal Films Programme to Debut at Regal Theatres across the US Just in time for this summer's hottest blockbuster...

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Branding Featured News

Ducati Opens Newest Exclusive Showroom in New York City

Olivia Pearce

April 27, 2018

Grand Opening Event in Manhattan Showcases Completely Renovated Store, Now Dedicated Exclusively to Ducati Motorcycles, Accessories and Apparel The bustling streets of Manhattan were rumbling with...

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LG Acquires Global Premium Automotive Lighting Company ZKW Group

Thomas Ng

April 27, 2018June 13, 2023

The €1.1 Billion Deal is the Largest in LG's 60 Year History The Board of Directors of LG Electronics (LG) approved the acquisition of automotive...

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Featured Marketing News

Serena Williams Teams Up with Embrace Active Scar Defense

Nathaniel Mark

April 27, 2018

Serena Williams Shares Stories of Motherhood, Healing, and Her Return to Tennis Neodyne Biosciences is partnering with professional tennis champion, Serena Williams, to raise awareness for...