News Archives | World Branding Forum

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Grant from PepsiCo to Help 20,000 Females in the Bronx Increase Earning Potential The PepsiCo Foundation unveiled a US$4 million/£2.97 million grant to the Robin Hood...

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Advertising Featured News Videos

Bridgestone Launches New Ad Campaign Featuring Its Employees

Joshua Hughes

May 15, 2018

Integrated Marketing Campaign by Bridgestone Spotlights Firestone Complete Auto Care Technicians' Passion for Trusted Service Bridgestone Retail Operations (BSRO), a subsidiary of Bridgestone Americas, is...

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Sports Illustrated And LIFE VR Win Sports Emmy For “Capturing Everest”

Nathaniel Mark

May 15, 2018

The Collaboration Between Sports Illustrated and LIFE VR Recognised in Outstanding Digital Innovation Category Meredith Corporation brands Sports Illustrated and LIFE VR received a Sports Emmy...

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Advertising Industry Marketing

Helder Santo Joins Wunderman As President Of New York Office

Anisha Kapoor

May 15, 2018May 15, 2018

New Addition Helder Santo to Bring Experience from R/GA, Digitas, and mcgarrybowen to Wunderman New York Wunderman, a global digital agency, announced that Helder Santo has...

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Branding Featured News

British Airways Adds the Sounds of Mozart and Verdi to Its In-flight Entertainment

Olivia Pearce

May 14, 2018June 13, 2023

Selection of Ten London Symphony Orchestra Albums to Bring Music to Travellers' Ears Aboard British Airways Flights Announcement by British Airways is music to the...

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Campaigns Featured News

Visa Returns Zlatan Ibrahimović to the 2018 FIFA World Cup

Olivia Pearce

May 14, 2018June 13, 2023

FIFA Payment Partner Visa Launches Global Marketing Campaign Featuring Football Superstar to Help Fans Defeat Fear of Missing Out this Summer Visa, the Official Payment...

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Campaigns Featured News

Beko Raises a Staggering €1,000,000 in 11 Days for UNICEF

Olivia Pearce

May 14, 2018May 14, 2018

Campaign by Beko Aims to Help Tackle Childhood Obesity with #EatLikeaPro Initiative Home appliances brand, Beko, recently set out on a mission to raise awareness...

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Huawei Signs Global Strategic Partnership with Dubai Tourism

Thomas Ng

May 14, 2018July 12, 2018

Partnership Will Serve to Bring the Digital Capabilities of Huawei Mobile Services to Dubai, and to Other Countries and Regions around the World The Consumer Business Group...

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Advertising Industry

Publicis Media Moves to Iconic Former BBC Television Centre

Anisha Kapoor

May 14, 2018

Move by Publicis Media Follows £1.5 Billion Makeover by Stanhope, Mitsui, and AIMCo Publicis Media today announced that it is moving its six media agency...

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Campaigns Featured News

Bella Hadid and Alexander Wang Join Magnum Campaign in Cannes

Olivia Pearce

May 11, 2018May 11, 2018

Magnum and Alexander Wang unveil the MAGNUM X ALEXANDER WANG Cooler Bag, Whilst Bella Shows What It Means to "Take Pleasure Seriously" Magnum was joined...

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Campaigns Featured News

Beko Gives up Sleeve Branding to Encourage Healthy Eating for Children

Olivia Pearce

May 11, 2018

Eat Like a Pro Campaign by Beko on a Mission to Raise €1,000,000 for UNICEF On 6 May, during El Clásico (FC Barcelona vs Real...

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Industry Marketing

Rogers & Cowan Acquires London Based ITB Worldwide

Anisha Kapoor

May 11, 2018June 13, 2023

ITB Agency to Be Run by Emma Gregson and Matthew Pitcher as Managing Directors ITB Worldwide, one of Europe's leading entertainment marketing agencies, has been...