News Archives | World Branding Forum

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Effie Index recognises companies that are most effective at delivering business results for clients such as WPP WPP has been ranked as the world’s most...

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Industry Marketing

PMX Agency Launches Marketplace E-Commerce Solution

Anisha Kapoor

May 25, 2018

Marketplace e-commerce solution by PMX Agency to help clients navigate increasingly critical marketplace landscape PMX Agency announced that it has launched an expanded Marketplace E-Commerce...

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Featured Marketing News

Kelley Blue Book’s “Your Car Guide” Campaign Helps Car Buyers Gain Clarity

Nathaniel Mark

May 24, 2018May 24, 2018

Marketing Campaign by Kelley Blue Book provides tools for car shoppers to make confident purchases Confidence plays a significant role in purchase decisions, especially when...

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Advertising Featured News

Dove Men+Care Deodorant Celebrates 2018 Warrior Games Participants

Joshua Hughes

May 24, 2018

New video series from Dove Men+Care highlights the inspiring stories of Russell Logan and Lee Montgomery In partnership with the 2018 Department of Defense (DoD)...

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Branding Featured News

International Pop Star Dua Lipa Joins Forces with /Nyden

Olivia Pearce

May 24, 2018

Chart-topping recording artist set to co-create four capsule collections with /Nyden /Nyden unveiled that their latest Co-Creator is the captivating and chart-topping British singer/songwriter, Dua Lipa,...

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Advertising Industry Public Relations

Publicis Groupe Unveils Marcel Named after Its Founder

Anisha Kapoor

May 24, 2018

Marcel to accelerate the transformation of Publicis Groupe from a holding company to an 80,000-person enterprise platform Publicis Groupe today unveiled Marcel—named after founder Marcel Bleustein-Blanchet—an AI-powered...

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Advertising Industry

Cannes Lions Launches The Work Digital Platform Database

Anisha Kapoor

May 24, 2018June 7, 2018

Unique digital resource by Cannes Lions will supercharge creative excellence and drive business The Cannes Lions International Festival of Creativity has announced the launch of...

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Industry Marketing

Omnicom Creates Global Experimental Practice Area

Anisha Kapoor

May 24, 2018

Agencies come together to deliver global solutions with local relevance under Experiential Group by Omnicom Omnicom announced the launch of Omnicom Experiential Group, a connected collection...

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Industry Marketing

Unilever and WPP Launch Unique In-House Collaboration in Singapore

Anisha Kapoor

May 24, 2018

WPP Team Unilever will provide a new, agile model to meet Unilever’s evolving marketing needs and the challenges of technological change Unilever and WPP have...

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Campaigns Featured News

Vivo Launches “My Time, My FIFA World Cup” Campaign

Olivia Pearce

May 23, 2018

The new campaign by Vivo inspires everyone to seize the moment on the global stage - the 2018 FIFA World Cup Russia Vivo, an official...

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Featured Marketing News

Michael Phelps and Talkspace Launch Mental Health Campaign

Nathaniel Mark

May 23, 2018

Phelps shares his mental health story and the empowering benefits of therapy in collaboration with Talkspace Talkspace, a company in online therapy, and Michael Phelps...

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Campaigns Featured News

Alaska Airlines Goes Strawless in Partnership with Lonely Whale

Olivia Pearce

May 23, 2018

Continuing its commitment to sustainability, Alaska Airlines removes plastic straws and bottled beers, and refills plastic cups instead of replacing them Alaska Airlines and Lonely...