News Archives | World Branding Forum

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Honda Cup winner Simone Manuel is the first African-American woman to win an individual Olympic gold medal in swimming Olympian and senior member of the Stanford...

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Branding Featured News

adidas Football Reveals Official Match Ball for the FIFA World Cup Knockout Stage

Olivia Pearce

June 27, 2018June 13, 2023

The Telstar Mechta by adidas Football will be used for the knockout stage starting on 30 June adidas Football has revealed the Official Match Ball...

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Campaigns Featured News

Diageo Increases Awareness about the Dangers of Drinking during Pregnancy

Olivia Pearce

June 27, 2018

Diageo remains committed to supporting the efforts of NOFAS-UK to prevent drinking during pregnancy Since 2008, Diageo — a global maker of beverage alcohol — has funded...

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Branding Featured News

Volvo and LEGO Team Up with Children to Create Futuristic Wheel Loader

Olivia Pearce

June 27, 2018June 27, 2018

Now the wheel loader becomes a LEGO set, paving the way for real-life construction machines Volvo Construction Equipment and LEGO Technic construction toys have joined...

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Advertising Industry Marketing

Dentsu Aegis Names Annette Warring General Motors Executive Client President

Anisha Kapoor

June 27, 2018

Dentsu Aegis' Annette Warring brings award-winning acumen for media, strategic creative sensibility, data-driven, digital-first approach to continue General Motors' business growth After transforming the Canadian...

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Campaigns Featured News

Al Jazeera Launches the 2nd Phase of its Press Freedom Campaign

Olivia Pearce

June 26, 2018

With a series of videos in various languages, Al Jazeera seeks to shed light on the critical importance of press freedom around the world Al...

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Branding Featured News

Jif and Neil Patrick Harris Team Up to End Snack-Time Parenting Struggles

Olivia Pearce

June 26, 2018

Introducing Jif Power Ups, a new snack line from the makers of Jif Peanut Butters For decades, parents and kids have navigated snack-time struggles. Kids...

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Advertising Industry

Omnicom Wins Holding Company of the Year at the 2018 Cannes Film Festival

Anisha Kapoor

June 26, 2018

Omnicom wins more Grand Prix Awards than any other Holding Company At the 65th annual Cannes Lions International Festival of Creativity, Omnicom agencies were recognised for their...

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Featured Marketing News

Tesco to End Brand Guarantee Scheme Focusing on Lower Prices

Nathaniel Mark

June 25, 2018

Tesco commits to cutting prices on dozens more popular products to be introduced in stores over the next two weeks Tesco announced today that it will end...

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Branding Featured News

FIFA and Snap Team Up for 2018 FIFA World Cup Russia

Olivia Pearce

June 25, 2018

FIFA and Snap collaborate on branded stickers featuring FIFA icons including Zabivaka, its official mascot FIFA and Snap, a camera company, have teamed up to...

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Advertising Featured News

Spotify Recognised across Cannes Lions Festival of International Creativity

Joshua Hughes

June 25, 2018

In addition to the Media Brand of the Year award, Spotify received 10 Lions and 23 'shortlists' at Cannes Lions It has been a loud...

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Advertising Industry

BBDO Worldwide Named Network of the Year for Seventh Time at Cannes

Anisha Kapoor

June 25, 2018

Four Grand Prix Lions in Design, Film, Glass and PR, plus Titanium Lion highlight breadth of creative communications for BBDO At the 2018 Cannes Lions...