News Archives | World Branding Forum

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Vivo becomes the first FIFA World Cup sponsor to join the music performance of the Official Song before the final match Global smartphone brand Vivo,...

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Industry Marketing

Omnicom Launches Omni Taking Data-Driven Marketing to Next Level

Anisha Kapoor

July 16, 2018

Omni by Omnicom drives people-based precision marketing at scale across creative, media and CRM Omnicom Group, one of the leading global marketing and corporate communications...

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Branding Featured News

New Nike Live Concept Store Unites Digital and Physical Retail

Olivia Pearce

July 13, 2018

Nike by Melrose is a service hub for NikePlus Members in Los Angeles NIKE opens its newest store concept, Nike Live, on Thursday, 12 July...

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Visa’s Contactless Technology Powers Half of Purchases at the World Cup

Thomas Ng

July 13, 2018June 13, 2023

Visa data shows that international travellers from the United States and Mexico continue to lead in-stadium purchases for foreign spenders at the FIFA World Cup...

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Featured Marketing News

Tesco Farmers to Benefit from New Beef Contracts

Nathaniel Mark

July 12, 2018July 12, 2018

Tesco has announced it will continue its multi-million-pound investment in the growth of the British Aberdeen Angus herd, with 1,600 farmers in the UK set...

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Huawei and Audi Sign Memorandum of Understanding for Strategic Cooperation

Thomas Ng

July 12, 2018

Huawei and Audi have additionally agreed to jointly develop training programmes in order to strengthen the skills of technology experts in two key areas Huawei,...

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Branding Featured News

Renault Becomes the Official Automobile Partner of Paris Saint-Germain

Olivia Pearce

July 12, 2018

Paris Saint-Germain and Renault signed an official partnership, linking the two organisations for the next three seasons Together, Paris Saint-Germain and Renault will develop large-scale,...

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Branding Featured News

FIFA Nets Most Retweeted Tweet with #FIFAStadiumDJ Competition

Olivia Pearce

July 11, 2018

Results of #FIFAStadiumDJ voting have been added to the FIFA Stadium Playlist on Spotify FIFA has netted its most retweeted tweet ever thanks to the...

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Featured Marketing News

British Airways Introduces New Comedy Content Onboard Its Flights

Nathaniel Mark

July 11, 2018

British Airways introduces five Soho Theatre comedy shows from well-known comedians on its long-haul in-flight entertainment system British Airways is bringing laughter to the skies...

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Campaigns Featured News

adidas Running Movement Unites Nearly One Million Runners Against Pollution

Olivia Pearce

July 11, 2018

Nearly one million runners from all over the world joined adidas and Parley For The Oceans during Run For The Oceans 2018 Today, adidas Running...

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Campaigns Featured News

One-Off MINI Auctioned for Good Cause at Festival of Speed 2018

Olivia Pearce

July 11, 2018July 11, 2018

One-off 3 door MINI to be presented to one of the chosen charities of the Duke and Duchess of Sussex For a quarter of a...

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Featured Marketing News

BMW Group Expands Footprint in China with BMW Brilliance Automotive Joint Venture

Nathaniel Mark

July 10, 2018

Further step in the growth of BMW brand in China with long-term framework for expansion of BMW Brilliance Automotive (BBA) joint venture The BMW Group...