News Archives | World Branding Forum

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Hyatt Regency is continuing the expansion of its brand footprint in the Middle East with the opening of its first resort property in Jordan. Hyatt Regency...

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Branding Featured News Videos

Dunkin Scores Saquon Barkley Brand Partnership

Olivia Pearce

November 30, 2018November 30, 2018

Dunkin has landed a deal with New York Giants running back, Saquon Barkley, who will feature in a one-year campaign by the coffee brand. New York...

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Advertising Featured News Videos

AccorHotels to Tap Millions with Great Big Story

Joshua Hughes

November 30, 2018November 30, 2018

AccorHotels partners with Great Big Story to introduce its premium travellers to the makers of fine architecture, art, music, and culture. AccorHotels has partnered with...

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Design Featured News

Baskin-Robbins Reveals Moments Store Concept

Deborah Joy Peter

November 30, 2018November 30, 2018

Baskin-Robbins has delivered a first look of its new Moments store concept in Fresno, California—with a national roll-out slated for 2019. Specialty ice cream chain, Baskin-Robbins,...

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Featured Marketing News

InterContinental Gets Artsy with Alexander Hall

Anisha Kapoor

November 30, 2018November 30, 2018

Luxury hotel brand, InterContinental, partners with Alexander Hall, over an art installation featuring 200 hand-painted champagne bottles. InterContinental has partnered with London-based contemporary artist, Alexander...

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Tim Hortons Tells True Stories of Real Canadians

Joshua Hughes

November 29, 2018November 29, 2018

Breathing new life into its True Stories campaign platform, Tim Hortons is releasing a six-video creative series to inspire Christmas kindness. Canadian food and beverage...

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Campaigns Featured News Videos

Burger King Whips Up the Dogpper for Doggies

Deborah Joy Peter

November 29, 2018November 29, 2018

Burger King has introduced its first dog bone for pets at home—which features the familiar flame-grilled beef flavour of the Whopper burger. Burger King has...

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Featured Marketing News

Hilton Plays in Mexico and Dominican Republic

Anisha Kapoor

November 29, 2018November 29, 2018

Hilton presents all-inclusive offerings through Playa Hotels & Resorts alliance, with the addition of three beachside resorts in two countries. Hilton has added three beachside...

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Branding Featured News

Kraft Heinz Reveals Primal Kitchen Acquisition

Olivia Pearce

November 29, 2018November 29, 2018

Kraft Heinz has inked a definitive deal to acquire Primal Kitchen, the makers of condiments, sauces, and dressings, for about $200 million. Kraft Heinz has entered into...

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Featured Marketing News

Mazda Enhances the Drive with Redesign

Deborah Joy Peter

November 28, 2018November 28, 2018

Mazda has unveiled its new generation of cars with the redesign of a fan favourite and its upcoming global roll-out slated for early 2019. Mazda...

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Branding Featured News

Wendy’s Adds Bacon and Maple to Chicken

Olivia Pearce

November 28, 2018November 28, 2018

Wendy’s has released a limited-edition sandwich for the holidays which features a blend of maple glaze and Applewood smoked bacon. Wendy’s has debuted its latest...

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Design Featured News

Curtiss Revs Up with Zeus Electric Motorcycle

Thomas Ng

November 28, 2018November 28, 2018

Slated for production in 2020, Curtiss is now accepting reservations for its all-electric Zeus motorcycle, which was recently unveiled in Milan. Curtiss has launched its...