News Archives | World Branding Forum

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Celebrating its American Grilled Cheese classic, Kraft is offering free sandwich deliveries for one day only at Times Square in New York City. In conjunction...

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Featured Marketing News

Apple Leisure Group Grows Presence in Europe

Anisha Kapoor

December 19, 2018December 19, 2018

In line with its expansion plans for Europe, Apple Leisure Group has inked an agreement to acquire Alua Hotels & Resorts in Spain. Apple Leisure...

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Advertising Featured News

Essence Takes on Media Duties for India’s Airtel

Joshua Hughes

December 19, 2018December 19, 2018

Essence has been awarded the integrated media remit of Indian telco, Airtel, with the appointment set to take effect on 1 January 2019. Essence has...

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Featured Marketing News Videos

Princess Cruises Celebrates Otis Redding Classic

Anisha Kapoor

December 18, 2018December 19, 2018

Princess Cruises has partnered with Playing for Change and the Otis Redding Foundation for the golden jubilee of (Sittin’ On) The Dock of the Bay....

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Design Featured News

LG Signature Flaunts Luxury with Italian Cast

Thomas Ng

December 18, 2018December 18, 2018

LG Signature is running a luxury-themed campaign in Milan starring some of Italy’s most prominent names in fashion and design. LG Signature is extending its...

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Branding Featured News

Leica Honours Ralph Gibson with LA Showcase

Olivia Pearce

December 18, 2018December 18, 2018

Leica is paying tribute to renowned photography, Ralph Gibson, with his Digital Color exhibition scheduled for roll-out in January 2019. Leica is celebrating renowned photographer,...

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Campaigns Featured News Videos

Krispy Kreme Saves the Gingerbread People

Deborah Joy Peter

December 18, 2018December 18, 2018

In conjunction with the holiday season, Krispy Kreme is treating fans to its Gingerbread Glazed Doughnuts from now until the eve of Christmas. Krispy Kreme...

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Campaigns Featured News Videos

Air Canada Sweetens Homecomings Worldwide

Joshua Hughes

December 17, 2018December 17, 2018

Celebrating homecomings at airports across the globe, Air Canada has surprised customers in Tokyo, Washington, Montreal, and other cities. Extending its Christmas campaign from last year,...

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Branding Featured News

Weight Watchers Partners with Robbie Williams

Olivia Pearce

December 17, 2018December 17, 2018

Weight Watchers has revealed international artiste, Robbie Williams, as its global brand ambassador. He will star in its For Every Body push. Weight Watchers has...

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Featured Marketing News

Cambria Widens Luxury Footprint with Maryland

Deborah Joy Peter

December 17, 2018December 17, 2018

Cambria has launched its fortieth location, with the new property set up in Hanover. The Maryland hotel destination is minutes from the airport. Cambria, under...

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Design Featured News

Skullcandy Makes Sweet Music with Push

Thomas Ng

December 17, 2018December 17, 2018

Skullcandy has created its first true wireless earbud offering. Dubbed Push, the model offers listeners an untethered audio experience. Lifestyle audio brand, Skullcandy, has launched...

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Featured Marketing News

Shiner Bock Hands Richards Creative Remit

Deborah Joy Peter

December 14, 2018December 14, 2018

Following a competitive pitch process, Texan beer brand, Shiner Bock, has confirmed The Richards Group as its creative agency of record. Shiner Bock, the Texan...