News Archives | World Branding Forum

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Grey London has hired former AMV BBDO London ECD, Adrian Rossi, as Creative Chairman. He reports to Worldwide CCO, John Patroulis. Worldwide CEO, Michael Houston,...

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Branding Featured News Videos

Quaker Drives Nutrition with Rosario Dawson

Olivia Pearce

December 13, 2018December 13, 2018

Quaker has released a campaign with a three-part video series starring Rosario Dawson to inspire people to get serious about nutrition. Quaker has created a...

Read Time:57 Second

Advertising Featured News Videos

Footaction Steps into Style with Guapdad 4000

Joshua Hughes

December 13, 2018December 13, 2018

Footaction has teamed up with recording artiste, Guapdad 4000, for the latest installment of its #No1Way campaign just rolled out. Footaction has introduced the second...

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Campaigns Featured News

Airweave Names Masaru Canine Ambassador

Deborah Joy Peter

December 13, 2018December 13, 2018

Airweave has inked a deal with Masaru and pet owner, Alina Zagitova, to promote its dog-friendly and fully washable airfibre mattresses. Airweave has unveiled its first...

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Featured Marketing News

Philip Stein Tees Off with Golf’s Paige Spiranac

Anisha Kapoor

December 13, 2018December 13, 2018

Wearables label, Philip Stein, has named golfing great, Paige Spiranac, ambassador of the brand to share its message and product benefits. Philip Stein has forged...

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Campaigns Featured News Videos

Jaguar Unwraps Holidays with Jonathan Scott

Deborah Joy Peter

December 12, 2018December 19, 2018

Jaguar has partnered with Property Brothers host, Jonathan Scott, to create a festive window display starring its E-PACE sport utility vehicle. Jaguar is teaming up with...

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Branding Featured News

Xoom Races to Stay Ahead with Usain Bolt

Olivia Pearce

December 12, 2018December 12, 2018

PayPal international money transfer service, Xoom, has appointed the world’s fastest man, Usain Bolt, as its global brand ambassador. Xoom, international money transfer service under...

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Featured Marketing News

ToysRUs Canada Adds Wonder with Addo Play

Anisha Kapoor

December 12, 2018December 12, 2018

ToysRUs Canada and UK start-up, Addo Play, have forged a multi-year strategic supply deal to offer children new and innovative selections. ToysRUs Canada has inked...

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Advertising Featured News

TBWA Names James Sowden Chief Strategist

Joshua Hughes

December 12, 2018December 12, 2018

TBWA in New York has announced the entry of former BBH veteran, James Sowden, who joins TBWA\Chiat\Day as Chief Strategy Officer. TBWA has hired James Sowden...

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Branding Featured News

Old Navy Drives Holidays with Lyft Rides

Olivia Pearce

December 11, 2018December 12, 2018

Old Navy and Lyft have teamed up for the holidays to offer customers free roundtrip rides to pick up items purchased across the website. Old...

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Featured Marketing News

Hyatt Regency Adds Charm to Seattle Cityscape

Anisha Kapoor

December 11, 2018December 12, 2018

The latest full-service hotel to arrive in Seattle is the third and newly opened Hyatt Regency location in the city's downtown area. Hyatt Regency has announced...

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Campaigns Featured News

Kenneth Cole Makes Gender-Neutral Scents

Deborah Joy Peter

December 11, 2018December 12, 2018

The Kenneth Cole for All collection presents gender-neutral fragrances. The three urban scents are named Serenity, Energy, and Intensity. Representative of a new generation, Kenneth...