News Archives | World Branding Forum

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Marciano has rolled out its spring advertising campaign which features new entry, Nadine Mirada, and models, Erin Cummins and Zac Taylor. Marciano has debuted its...

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Branding Featured News

Mastercard Scores Camila Cabello Alliance

Olivia Pearce

January 22, 2019February 22, 2019

Mastercard is collaborating with music artiste, Camila Cabello, to create unique experiences for cardholders under its Priceless platform. Mastercard has inked a deal with recording...

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FleishmanHillard Appoints Kristy Wilson GM

Anisha Kapoor

January 22, 2019February 22, 2019

FleishmanHillard has named agency veteran, Kristy Wilson, the new GM for Chicago, who enters the market from the group's Austin office. FleishmanHillard has named Kristy...

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Branding Featured News Videos

Foot Locker Invests $2 Million in Pensole

Olivia Pearce

January 21, 2019February 27, 2019

Foot Locker has made a major investment in the business of longtime strategic partner, Pensole, to support new designers and the industry. Foot Locker has...

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Design Featured News

Perry Ellis America Debuts Second Capsule

Thomas Ng

January 21, 2019February 27, 2019

Perry Ellis has organised a second limited-edition reissue of its original collection featuring standout unisex pieces with a nineties aesthetic. Perry Ellis has announced the...

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Branding Featured News

Banyan Tree Joins Le Club Loyalty Programme

Deborah Joy Peter

January 21, 2019February 24, 2019

Banyan Tree has been inducted into the Le Club AccorHotels loyalty programme, which extends to its hotel properties worldwide. Le Club AccorHotels has added Banyan...

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Featured Marketing News

Hainan Airlines Debuts Vancouver Nonstop Route

Anisha Kapoor

January 21, 2019February 24, 2019

Hainan Airlines has announced the launch of a non-stop weekly flight service between Shenzhen and Vancouver, which begins this month. Hainan Airlines has revealed its...

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Advertising Featured News Videos

Old Spice Reveals Deon Cole as New Face

Joshua Hughes

January 18, 2019March 5, 2019

Old Spice has rolled out its latest product line, Fresher Collection, and announced actor and comedian, Deon Cole, as its global ambassador. Old Spice has...

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Branding Featured News

WhistlePig Gains Whiskey Business Investment

Deborah Joy Peter

January 18, 2019March 5, 2019

WhistlePig, the maker of ultra-premium rye whiskey, has inked a deal with BDT Capital Partners, earning the brand an equity investment. American luxury rye whiskey...

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Campaigns Featured News

Skechers Delivers Second Limited-Edition Series

Olivia Pearce

January 18, 2019March 5, 2019

For the Skechers D’Lites 3.0 limited-edition series, seven characters will be featured in various colourways. Five of the seven are brand new. Skechers has unveiled...

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Featured Marketing News

Don Lee Farms Takes Burgers to Grills Worldwide

Anisha Kapoor

January 18, 2019March 5, 2019

American food company, Don Lee Farms, has announced its worldwide expansion into Europe, South America, and the Caribbean. Plant-based burger producer, Don Lee Farms, has...