News Archives | World Branding Forum

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Esports and gaming brand, HyperX, has added German league football player, Marco Reus, to its expanding lineup of global ambassadors. HyperX, the gaming division of...

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Campaigns Featured News Videos

Dove Elevates Hair with Kelly Rowland’s Crown

Anisha Kapoor

February 6, 2019February 7, 2019

Dove has joined forces with Kelly Rowland to support young girls and celebrate hair confidence with a power anthem dubbed Crown. Dove has partnered with...

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Featured Marketing News

Avon Launches Eve Truth with Eva Mendes

Deborah Joy Peter

February 6, 2019February 7, 2019

Avon will launch the brand's latest eau de parfum release, Eve Truth, across the majority of its fifty markets with ambassador, Eva Mendes. Avon will expand...

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Advertising Featured News

Jarlsberg Adds Flavour with Life’s Best Served

Joshua Hughes

February 6, 2019February 6, 2019

Jarlsberg has expanded its largest advertising campaign rolled out in 2018 to offer consumers compelling experiences and great memories. Jarlsberg Cheese has widened its 2018...

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Branding Featured News

Parimatch Amps Up with Conor McGregor

Olivia Pearce

February 6, 2019February 6, 2019

Alongside its brand refresh, Parimatch has named Irish fighter, Conor McGregor, its official ambassador for the CIS region and Cyprus. International betting platform, Parimatch, has...

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Advertising Featured News Videos

Campari Welcomes Fans to Enter the Red

Joshua Hughes

February 5, 2019February 6, 2019

Campari has added to its Red Diaries series with a new short film starring actress, Ana De Armas, and television star, Lorenzo Richelmy. Italian aperitif...

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Campaigns Featured News Videos

Jim Beam Celebrates Legacy with Raised Right

Deborah Joy Peter

February 5, 2019February 5, 2019

Jim Beam has introduced a global marketing push which celebrates its storied legacy of both making great whiskey and treating people right. Jim Beam has...

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Branding Featured News

Guess Inspires Spring Fashion with Campaign

Olivia Pearce

February 5, 2019February 5, 2019

Guess has unlocked its spring collection with the addition of four new models to its lineup and launch of key fashion pieces and accessories. Guess...

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Design Featured News

Mvstermind Steps into Style with Dr. Scholl’s

Thomas Ng

February 5, 2019February 5, 2019

For its latest design roll-out, Dr. Scholl’s has partnered with rapper and producer, Mvstermind, to deliver an offering for sneaker enthusiasts. Dr. Scholl’s Shoes continues its...

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Branding Featured News Videos

Pampers Remixes Legend’s Stinky Booty Duty

Olivia Pearce

February 4, 2019February 5, 2019

The brand’s first Super Bowl commercial, Pampers has introduced a new version of its original Stinky Booty Duty spot starring John Legend. For Super Bowl...

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Advertising Featured News Videos

Burger King Wants America to Eat Like Andy

Joshua Hughes

February 4, 2019February 4, 2019

The new Burger King commercial launched during the Super Bowl features an almost silent film with Andy Warhol eating a Whopper. Burger King has created...

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Campaigns Featured News Videos

Wayfair Lands Barbara Schöneberger in Germany

Deborah Joy Peter

February 4, 2019February 4, 2019

Wayfair has struck an ambassador partnership with German presenter and singer, Barbara Schöneberger, for its latest television campaign. Wayfair has landed German presenter and singer,...