News Archives | World Branding Forum

West, YEEZY and Gap relationship comes full circle as the visionary creative and cultural icon returns to disrupt fashion retail Kanye West, a multi-industry creative...

Read Time:3 Minute, 12 Second

Branding Featured News

Unilever announces changes in Fair & Lovely brand name

Eliza Jane

The evolution to a more inclusive vision of beauty that celebrates and cares for all skin tones, and no longer uses the words ‘white/whitening’, ‘light/lightening...

Read Time:3 Minute, 48 Second

Sprite gives back to the Black Community with latest partnerships

Aaliyah Shafiq, Sprite Brand Group Director, says “The Give Back” is neither a marketing campaign nor a one-time monetary donation Sprite – which has championed...

Read Time:3 Minute, 21 Second

McDonald’s USA launches US$500k scholarship for HBCU students

On a mission to supporting communities nationwide, McDonald’s strives to be a catalyst of change by funding scholarships, leadership training and dream building McDonald’s USA...

Read Time:2 Minute, 42 Second

June 25, 2020June 25, 2020

Ben & Jerry’s joins Facebook advertising boycott

Eliza Jane

June 25, 2020

Ben & Jerry's joins The North Face, REI, and Patagonia in the #StopHateForProfit campaign Ice cream brand, Ben & Jerry's, has paused all advertising from...

Read Time:2 Minute, 26 Second

Microsoft and John Hopkins Medicine announces five-year agreement

Thomas Ng

June 25, 2020

Microsoft Azure becomes the preferred cloud platform for Johns Hopkins inHealth precision medicine initiative Microsoft Corp. and Johns Hopkins Medicine (JHM) has announced a five-year...

Read Time:3 Minute, 53 Second

Apple announces Mac transition to Apple silicon

Thomas Ng

June 25, 2020

This transition will establish a common architecture across all Apple products, making it easier for developers to write and optimise their apps for the entire...

Read Time:1 Minute, 35 Second

Industry News

John Lewis Partnership appoints new Executive Director for John Lewis

Anisha Kapoor

The John Lewis Partnership has appointed Pippa Wicks as Executive Director for John Lewis. Pippa joins from the Co-op Group where she was Deputy Chief...

Read Time:3 Minute, 5 Second

Branding Featured News

Fairlife crosses over from the fridge to the freezer

June 24, 2020

Soon after Fairlife shook up the dairy category in 2015 with its delicious, ultra-filtered milk offering more protein and less sugar, fans began screaming for...

Read Time:2 Minute, 36 Second

Diageo launches “Raising the Bar” programme to support pubs and bars

June 24, 2020

Diageo calls on governments to provide long-term recovery packages for the hospitality sector Diageo, the maker of Guinness, has announced a new global programme to...

Read Time:1 Minute, 44 Second

Coach announces partnership with More Than A Vote organisation