News Archives | World Branding Forum

Read Time:1 Minute, 41 Second

PUMA travels to pit lane to spot the latest looks from Aston Martin Red Bull Racing, BMW M Motorsport and Mercedes-AMG Petronas Formula One Team...

Read Time:3 Minute, 56 Second

Campaigns Featured News

LEGO Group unveils its recent partnership with National Geographic

Olivia Pearce

July 2, 2020July 2, 2020

LEGO Group and National Geographic creates awareness about exploration and protection of endangered species in the world in the latest campaign Global toy brand and winner of the World Branding...

Read Time:3 Minute, 0 Second

Branding Featured News

Bombay Sapphire collaborates with Chicago artist Hebru Brantley

Olivia Pearce

July 2, 2020

Bombay Sapphire launches its first-ever artist-designed bottle in support of Black Lives Matter Chicago Bombay Sapphire, a premium gin by volume and value, has announced...

Read Time:2 Minute, 34 Second

Campaigns Featured News

New Balance features Sadio Mané in its latest campaign video

Olivia Pearce

July 2, 2020

New Balance and Sadio Mané celebrates historical win with a new 'We Got Now' campaign video Global athletic brand New Balance has launched the next...

Read Time:2 Minute, 28 Second

Google donates US$500k to the Marsha P. Johnson Institute

Olivia Pearce

July 1, 2020

Google supports Black trans women and the many LGBTQ+ women of colour Google has announced it is donating US$500k/£403k to the Marsha P. Johnson Institute,...

Read Time:2 Minute, 23 Second

Advertising Campaigns Featured News

Klarna launches a new shoppable entertainment campaign in the US

Eliza Jane

July 1, 2020

Klarna partners LA-based creative agency Mirimar on the “Swedish for smoother shopping” campaign Klarna, the leading global payments provider and shopping service, has announced updates...

Read Time:1 Minute, 57 Second

Campaigns Featured News

Coca-Cola Company pauses all social-media activity in July

Olivia Pearce

July 1, 2020

Coca-cola's action is more broad-based across social media platforms than the #StopHateForProfit boycott – which Coca-Cola has not joined – and is intentionally open-ended for...

Read Time:2 Minute, 2 Second

John Lewis Partnership announces partnership with Wipro

Thomas Ng

July 1, 2020

The John Lewis Partnership partners Wipro Limited to support new technology and change function The John Lewis Partnership has announced the creation of a new...

Read Time:3 Minute, 0 Second

Campaigns Featured News

Anheuser-Busch supports the American Red Cross blood drive

Olivia Pearce

June 30, 2020June 13, 2023

Anheuser-Busch, sports partners unite to support American Red Cross blood drives across the country In the face of the COVID-19 pandemic, thousands of blood drives...

Read Time:2 Minute, 5 Second

Branding Featured News

MasterCard releases a 60-second spot featuring True Name

Olivia Pearce

June 30, 2020

MasterCard enables people to use their True Name on their cards For many in the LGBTQIA+ community, the name on their credit, debit or prepaid...

Read Time:3 Minute, 27 Second

Branding Featured News Technology Videos

BMW expands its sci-fi thriller podcast series after a successful start

Thomas Ng

June 30, 2020

BMW podcast, "Hypnopolis" promises listeners a thrilling story set in a utopian world of the future Recently, the English sci-fi thriller podcast "Hypnopolis" celebrated its...

Read Time:4 Minute, 19 Second

Branding Featured News

Diageo announces its first carbon neutral distillery

Olivia Pearce

June 30, 2020

Diageo announces plans for Kentucky whiskey distillery producing Bulleit to be one of largest carbon-neutral distilleries in North America Diageo, a British multinational beverage alcohol...