News Archives | World Branding Forum

Read Time:1 Minute, 18 Second

G-SHOCK features Joesph Gray in the latest product release G-SHOCK, watch brand, recently released its first-ever heart rate monitor watch, the GBDH1000-1A7. A first of...

Read Time:1 Minute, 31 Second

Kia Motors announces the launch of ‘Live Stream Showroom’ platform

Thomas Ng

July 7, 2020

The platform allows customers to discover the design and features of Kia vehicles from the comfort of their homes Kia Motors Corporation has announced the...

Read Time:2 Minute, 36 Second

Branding Campaigns Featured News

Puma supports Mercedes-AMG Petronas Formula One against racism

Eliza Jane

July 7, 2020

Sports company Puma proudly supports the statement of its partner the Mercedes-AMG Petronas F1 Team against racism and all forms of discrimination by choosing to...

Read Time:2 Minute, 32 Second

Advertising Campaigns Featured News

Activia launches “A to Z” campaign directed to Gen Z and Millennials

Olivia Pearce

July 7, 2020July 7, 2020

The ad unveils Activia's new US tagline, "Your Gut is Where it All Begins. Start with Activia" Activia is launching a new ad campaign titled...

Read Time:1 Minute, 22 Second

Advertising Campaigns Featured News

AXE launches its latest ad campaign with MullenLowe London

Olivia Pearce

July 7, 2020

AXE "Smell Ready" campaign was directed by Pensacola through Canada London Bodyspray brand, AXE has launched a new campaign, created by MullenLowe London, which focusses...

Read Time:1 Minute, 24 Second

Branding Campaigns Featured News

UK Government partners brands for its latest ad campaign

Olivia Pearce

July 6, 2020

The UK government partners brands including Boots, BT, O2 and Vodafone for ‘Enjoy summer safely’ campaign The UK government has partnered a slew of major...

Read Time:1 Minute, 38 Second

Branding Featured News

Heineken and Oliver Heldens entertains Formula 1 fans

Olivia Pearce

July 6, 2020

Heineken and F1 host official season opener ahead of the first race of the season Alcohol brand, Heineken recently entertained Formula 1 fans on Saturday,...

Read Time:3 Minute, 34 Second

Advertising Featured News

Coca-Cola produces its first 90-second spot during the pandemic

Olivia Pearce

July 6, 2020

Coca-Cola celebrates rediscovered joy of sharing a meal with loved ones Coca-Cola, a multi-time winner of the World Branding Awards, is releasing its first piece of...

Read Time:1 Minute, 48 Second

Branding Industry News

PEUGEOT selects Omnicom as its global creative agency of record

Anisha Kapoor

July 3, 2020

Following a global tender, automotive manufacturer, PEUGEOT has selected O.P.EN, a bespoke agency specially created on an innovative model by Omnicom Group, in order to...

Read Time:2 Minute, 51 Second

Branding Featured News

Klarna partners Highsnobiety for online sneaker raffle

Olivia Pearce

July 3, 2020

Klarna launches world’s first sneaker drop raffle using your heartbeat to enter, as close to 100% of traffic on hyped sneaker releases now come from...

Read Time:1 Minute, 59 Second

Advertising Featured News

Spotify launches premium duo subscriptions in 55 markets

Olivia Pearce

July 3, 2020

Spotify launches Premium Duo with a 60-second spot capturing interviews with real-life couples Spotify has launched its first-of-its-kind subscription plan so that couples can enjoy...