News Archives | World Branding Forum

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Motilal Oswal and Mullen Lintas have launched a new TVC lead ad campaign – ‘Skin in the Game’ Conceptualised by Mullen Lintas, a creative agency...

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Featured Marketing News

Rancho announces partnership with Jeep as official event sponsor

Olivia Pearce

July 16, 2020

The Rancho brand specialises in performance suspension systems, shock absorbers, ride control products and RockGear off-road performance accessories Rancho performance suspension and shocks, a brand...

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Branding Featured News

LEGO Group and Nintendo builds a LEGO Nintendo Entertainment System

Olivia Pearce

July 15, 2020

The Lego Nintendo Entertainment System is mechanically functional The LEGO Group has announced a LEGO Nintendo Entertainment System (NES) Building Kit for adults, letting grown-up...

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Campaigns Featured News

True Botanicals celebrates postpartum skin in new sensual ad campaign

Olivia Pearce

July 15, 2020

True Botanicals 'Love Yourself, Gorgeous Mama' campaign celebrates real, stretched and scarred, seductive and glowing postpartum skin with the love and worship it deserves In...

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Branding Featured News Technology

John Lewis Partnership selects Capgemini for its technology systems

Thomas Ng

July 15, 2020

The John Lewis Partnership has announced that Capgemini, a global consulting, technology services and digital transformation company, has been selected to provide specialist IT application...

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Campaigns Featured News

Pony Malta and MullenLowe hacks Spotify and Instagram

Olivia Pearce

July 14, 2020June 13, 2023

Pony Malta wanted to spotlight all the ambassadors and influencers who used Pridelists as an opportunity to show support of teenagers who are victims of...

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Coca-Cola Freestyle unveils contactless solutions for Fountain fleet

Thomas Ng

July 14, 2020

Coca-Cola Freestyle company is rolling out its latest technology innovation – contactless pouring from a smartphone – as the coronavirus pandemic continues to reshape the...

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Campaigns Featured News

Babybel partners Havas in latest “Join the Goodness” ad campaign

Eliza Jane

July 14, 2020

Babybel's action-packed ad spot is designed to inspire people to build a lifestyle centred around more balanced snacking options Beloved global snack brand, Babybel —known...

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Branding Featured Marketing News

Afterpay partners with more brands for the “new normal”

Olivia Pearce

July 14, 2020

Trending fitness, beauty and casual fashion retailers are now offering flexible payments on Afterpay Afterpay, also known as Clearpay in the UK, the "Buy Now,...

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Campaigns Featured News

Magnum announces its latest campaign with singer and activist, Halsey

Eliza Jane

July 13, 2020

Halsey stars in Magnum spot from LOLA MullenLowe to inspire and encourage others to go after what brings them pleasure Magnum ice cream has announced...

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Campaigns Featured News

Klarna launches the KlarnaSense initiative to stop impulse purchases

Olivia Pearce

July 13, 2020

Klarna encourages consumers to ask themselves "Do I love it? Will I use it? Is it worth it?" before they head to the checkout Klarna,...

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Branding Featured News

Burger King highlights their delivery coverage with Garabato MullenLowe

Olivia Pearce

July 13, 2020July 13, 2020

Burger King launched an initiative via Instagram to encourage customers to get creative using the shapes formed by the coverage area During the period of...