News Archives | World Branding Forum

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Ralph Lauren's roadmap, “Unlocking Gender Parity in Fashion,” offers industry peers step-by-step methods to help achieve gender parity and pay equality at all levels of...

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DJI and Mercedes-Benz EQ Formula E Team have lift-off

Thomas Ng

October 26, 2020October 26, 2020

DJI will supply the Mercedes-Benz EQ Formula E Team with latest aerial imagery and creative camera technology to bring racing fans closer to the action...

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Campaigns Featured News

Nike’s latest film encourages its consumers to make an impact

Olivia Pearce

October 26, 2020

Nike has partnered Lyft to support early voting and access to discounted rides in communities who have historically had a harder time getting to the...

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Campaigns Featured News

Secret Deodorant keeps women’s hockey afloat during COVID-19

Olivia Pearce

October 23, 2020

Secret leads the charge for equality in Canada’s beloved sport with the largest corporate commitment ever made in North American professional women’s hockey history Secret...

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Campaigns Featured News

Lifebuoy and MullenLowe Group releases their handwashing song

Olivia Pearce

October 23, 2020

Lifebuoy believes that H should no longer be for ‘Hat’ or ‘Horse’ but for ‘Handwashing’ For Global Handwashing Day on Thursday 15 October, MullenLowe Group...

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Campaigns Featured News

Nestlé promotes health benefits for kids drinking water

Olivia Pearce

October 23, 2020

Nestlé's collaboration with AAP provides paediatricians with tools to help educate parents and caregivers Nestlé Waters North America (NWNA) and the American Academy of Pediatrics...

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Campaigns Featured News

Samsung aims to bring a smile to people’s faces in latest campaign

Olivia Pearce

October 22, 2020

Samsung's Smile Stories campaign aims to bring a smile to people’s faces by providing scientifically grounded facts on the physical and mental benefits that smiling...

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Campaigns Featured News

Banana Republic celebrates love in its latest campaign

Olivia Pearce

October 22, 2020

During the holiday season of giving thanks, Banana Republic continues its pledge to work for the Better Republic by supporting those in need by furthering...

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Branding Featured News

Bacardi’s announces that its spirits bottle will biodegrade in 18 months

Olivia Pearce

October 22, 2020October 22, 2020

Bacardi swaps crude oil for seed oil as petroleum-based plastics are replaced by plant-based ‘wonder material’ – a silver bullet in fight against plastic pollution...

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Campaigns Featured Marketing News

Advance Auto Parts teams up with Bruce Willis to bring back ‘Die Hard’

Eliza Jane

October 22, 2020

The film is part of Advance’s integrated #DieHardIsBack marketing campaign that kicks off during October’s National Car Care Month When DieHard batteries, one of the...

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Campaigns Featured Marketing News

Oral-B announces the launch of its oral health initiative

Joshua Hughes

October 21, 2020

Eva Longoria, Kelly Rowland, Mario Lopez, and Manny MUA are joining forces with Oral-B to bring awareness to the importance of making oral health a...

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Campaigns Featured News

Unilever launches refill trials as part of its #GetPlasticWise campaign

Olivia Pearce

October 21, 2020

Unilever launches refill trials across seven of its brands in Asda’s Middleton store representing Unilever’s biggest refill and reuse trial in Europe Asda’s Middleton store...