News Archives | World Branding Forum

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Tropicana helps parents find a moment of brightness by creating incognito mini-fridges filled with the makings for mimosas, to provide parents with the ultimate "Mimoment"...

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Campaigns Featured News

Roe & Co Irish Whiskey partners Guinness for its first US campaign

Joshua Hughes

December 9, 2020

Best enjoyed side by side, Roe & Co and Guinness raise a glass to good neighbours everywhere It's no secret that good neighbours make for...

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Campaigns Featured News

Yankee Candle keeps the magic alive with the Official Santa Cam

Olivia Pearce

December 9, 2020

Yankee Candle's virtual experience opens the doors to Saint Nick's life at the North Pole, giving families everywhere a sneak peek into his magical workshop...

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Campaigns Featured Marketing News

KFC and Lifetime unveils a recipe for seduction for the holidays

Joshua Hughes

December 9, 2020

Order a KFC bucket meal for delivery, and cosy up with Mario Lopez as Colonel Harland Sanders in the KFC-branded Lifetime Original Mini-Movie premiere Kentucky...

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Campaigns Featured News

MTN DEW announces its investment in Black Entrepreneurship

Joshua Hughes

December 8, 2020

MTN DEW partners with Howard University, Hampton University and other PepsiCo HBCUs in an effort to discover, challenge and uplift the next generation of doers...

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Campaigns Featured News

Coca-Cola partners Global Citizen to drive sustainable change

Olivia Pearce

December 8, 2020

The Coca-Cola Company and Global Citizen partner to drive action, empowerment, and education The Coca-Cola Company is partnering with Global Citizen in 2021 to drive...

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Campaigns Featured News

Postmates partners Lil Nas X to grant wishes around the world

Joshua Hughes

December 8, 2020December 8, 2020

Postmates' Holiday Campaign on Twitter is Back On December 7 Through 10 December Featuring Santa Nas X Postmates' fourth annual #BetterThanSanta is here and in the...

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Branding Featured News

IKEA turns the final page of its 70-year iconic catalogue

Olivia Pearce

December 8, 2020

IKEA becomes more digital and accessible whilst embracing new ways to connect with more people The IKEA Catalogue has a phenomenal 70-year legacy. Over the...

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Porsche launches parking app to help make day-to-day life easier

Thomas Ng

December 7, 2020

Porsche Parking Plus users can now locate optimal parking with app's search functionality by vehicle model type, while also saving time with advance, contactless pre-payment...

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Branding Featured News

McDonald’s launches its newest hamburger, Big Good

Olivia Pearce

December 7, 2020

McDonald's Big Good feeds hungry Spaniards and helps the agricultural sector face the crisis provoked by COVID-19 Big Good is a new hamburger from McDonald’s....

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Campaigns Featured News

LEGO Group announces new carbon emission reduction goal

Olivia Pearce

December 7, 2020

The LEGO Group commits to a new carbon emission reduction target in line with the Paris Agreement’s most ambitious 1.5°C trajectory The LEGO Group has...

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Campaigns Featured News

Samsonite launches “Travel is a Gift” Holiday campaign

Olivia Pearce

December 4, 2020

Samsonite's global campaign features real people and experiences which celebrates the love of travel Samsonite, the world's largest travel luggage company, is reminding us that...