Weber Shandwick recognised with awards across 12 categories and as idea agency on three lion-winning campaigns in PR, entertainment for sport
Weber Shandwick, one of the world’s leading global communications and marketing solutions firms, was awarded 25 Lions at the 2019 Cannes Lions International Festival of Creativity in partnership with its clients, including three Gold Lions, eight Silver Lions and 14 Bronze Lions. Wins included campaigns across a broad range of categories: Health & Wellness, PR, Direct, Social & Influencer, Outdoor, Entertainment, Entertainment for Sport, Brand Experience & Activation, Film Craft, Creative Effectiveness, Media and Film.
The agency was one of the most awarded among participating PR agencies this year, and received three accolades as idea agency in the PR and Entertainment for Sport categories. It also received Lions for its PR contributions on 22 additional campaigns and was on 62 shortlists across 14 categories.
With client Ancestry, the agency helped create Railroad Ties, a short-form documentary that used Ancestry’s unparalled archives to bring individual historical records connected to the Underground Railroad to life as emotional stories of self-discovery – and helped a group of strangers realise their lost history and family connections. The film won a Bronze Lion in PR, Content-led Engagement & Marketing.
With client Bud Light, 3PM Agency/Weber Shandwick won two Bronze Lions as lead creative agency in the Entertainment for Sport and PR categories for Victory Fridge – one in Sports Live Experience, and the other for Sponsorship & Brand Partnership. The campaign honoured the Cleveland Browns and its underdog position in the National Football League (NFL) by creating special edition Bud Lights placed in locked fridges citywide. A Wi-Fi lock opened all fridges simultaneously for the fans when the team won its first game in 635 days during the 2018 season.
With clients Bud Light and Budweiser, 3PM Agency/Weber Shandwick was also recognised with wins for its PR contributions in two additional categories: Film and Brand Experience & Activation. The recognition in Cannes joins a series of celebrations for the agency’s relationship with AB InBev, which named 3PM Agency/Weber Shandwick its Agency of the Year for Creative Excellence in December 2018.
“Cannes remains our industry’s annual barometer – highlighting the creative excellence making a true impact, as well as many of the societal issues that we can help address,” said Gail Heimann, President, Weber Shandwick.
“Weber Shandwick had a banner year at Cannes. And while I am extremely proud of the medals we are bringing home, I am especially impressed with our teams who delivered work that won in such a wide range of categories, a testament to the ever-increasing breadth of the solutions we are delivering for our clients.
“As the issues we confront grow in complexity and size, so must our global collaboration and I am immensely proud that Weber Shandwick had work in contention from so many geographies within our network this year.”