Industry Archives | World Branding Forum

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World's Most Awarded Networkin both Digital and Film for Third Consecutive Year. For the ninth year in a row, BBDO Worldwide won the Gunn Report as the...

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Advertising Featured Industry News Social Media Technology

Tencent’s Lau is 1st Chinese Company Executive Named Cannes Lions Media Person of the Year

Joshua Hughes

January 29, 2015July 4, 2023

SY Lau awarded for his vision and leadership in transforming Tencent Online Today in Beijing, Terry Savage, Chairman of the Cannes Lions International Festival of...

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Branding Featured Industry News

BrandZ Top 100 Most Valuable Chinese Brands 2015 Unveiled

Olivia Pearce

January 27, 2015July 4, 2023

Tencent, Alibaba overtake long-time leader China Mobile to claim top two spots WPP and Millward Brown today announced the fifth annual BrandZ Top 100 Most...

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Advertising Branding Featured Industry News

ADVERTISING Club of New York Rings The Bell For Diversity At NASDAQ

Joshua Hughes

January 23, 2015July 4, 2023

On Wednesday, The ADVERTISING Club of New York, the U.S. industry's leading trade organisation representing the vision and mission of the global advertising community across...

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Branding Featured Industry Marketing News Technology

Panasonic Introduces Intelligent Retail Shelving Solution

Thomas Ng

January 12, 2015July 4, 2023

Powershelf Combines Live on Shelf Inventory Awareness, Mobile Phone Advertising and Dynamic Price Adjustments to Improve Profitability and Customer Satisfaction Panasonic, a leading provider of...

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Advertising Featured Industry News

Ace Metrix Reveals U.S. Consumers Top Ads of the Season

Joshua Hughes

December 27, 2014July 4, 2023

Nintendo, Ebates, Mazda and Amazon Achieve Breakout Scores While Retail Brands Fill-In Much of the Remaining List. Ace Metrix has revealed the top scoring retail...

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Featured Industry News Public Relations

Weber Shandwick Nets Integrated Lead for Maine Lobster Industry

Anisha Kapoor

December 18, 2014July 4, 2023

Weber Shandwick announced today that the firm has been appointed the full service, integrated marketing communications partner for the Maine Lobster Marketing Collaborative (MLMC). The...

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Featured Industry News Technology

Ace Metrix: Samsung Serves 7 of Top 15 Tech Hardware TV Ads of 2014

Thomas Ng

December 16, 2014July 4, 2023

Other Winners Include Amazon Fire Phone, Beats, Bose, Canon, Intel, Nest, Microsoft and Sonos. Ace Metrix a standard in television and video advertising analytics, today...

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Featured Industry Marketing News

One-third of Black Friday Online Revenue Was Mobile

Anisha Kapoor

December 1, 2014July 4, 2023

Over one-third of all Black Friday online revenue came from shoppers on mobile devices. The largest mobile commerce platform provider for retail in the U.S.,...

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Branding Design Featured Industry News

Colgate-Palmolive Gets New Global Typeface

Olivia Pearce

November 24, 2014July 4, 2023

London-based Fontsmith has created a new family of typefaces for use around the world by one of the world's biggest brands – one which tens...

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Branding Featured Industry News Technology

YuMe Partners Vestel, Launches O2 Brand Campaign

Thomas Ng

November 17, 2014July 4, 2023

YuMe, Inc. (NYSE: YUME), the digital video brand advertising solutions provider, has struck an exclusive partnership with Vestel, one of the largest TV manufacturers in...

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Branding Featured Industry Marketing News

Timberland and Omni United Launch First-Of-Its-Kind Cross-Industry Partnership

Anisha Kapoor

November 5, 2014July 4, 2023

Global lifestyle brand Timberland recently announced a collaboration with tyre manufacturer and distributor Omni United, to create a co-branded line of tyres under the Timberland...