Industry Archives | World Branding Forum

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Last-Mile Delivery Enables International Brands and Retailers to Reach the Rapidly Growing Australian Market DHL eCommerce, a division of the logistics company, Deutsche Post DHL...

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Industry Marketing News Technology

Huaqiang North Reopens as International Electronics Commercial Hub

Thomas Ng

January 16, 2017January 19, 2017

New Metro Stations and Additional 4,000-Metre Square of Business Space Among Upgrades Done to China's Largest Electronics Centre Huaqiang North, China's electronics hub located in...

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Industry Marketing News

Public Bank-UnionPay Partnership Launches Joint Debit Card

Olivia Pearce

January 12, 2017January 12, 2017

PB UnionPay Lifestyle Debit Card Offers Greater Mobility in 160 Countries and Regions Through Quality and Secure Cross-Border Payment Services UnionPay International reaffirms its presence...

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Industry News Public Relations

Batelco Sponsors BTECH For MEET ICT 2017

Thomas Ng

January 12, 2017January 17, 2017

Bahrain's Telecommunication and ICT Giant Supports the Nation's ICT Industry Through Sponsorship Agreement Batelco, Bahrain's digital solutions provider has signed a sponsorship agreement with BTECH...

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Industry News Technology

Hertz Assigns Orange Business Services to Its Hourly Rental Service

Thomas Ng

January 11, 2017

Centralised IoT Platform Communicates with Cars in Real Time and Provides Voice Services from Vehicles Direct to Hertz Contact Centre Hertz officialised a three-year contract...

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Industry Marketing News

DineEquity to Expand IHOP and Applebee’s in Five New Countries

Anisha Kapoor

January 11, 2017January 11, 2017

IHOP to Debut in Thailand and India; Applebee's to Enter Bahrain, Oman and Panama as Part of Plan to Double International Presence by 2021 DineEquity,...

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Branding Industry News

Unifi’s REPREVE Weaves into Vietnamese Market

Olivia Pearce

January 10, 2017January 10, 2017

$27 Billion of Exported Apparel and Textiles in 2016 Prompted the Recycled Fibre Brand To Venture into the Region's Market Unifi, Inc. expands its global...

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Campaigns Industry News

Cannes welcomes Madonna Badger as Ambassador for 2017

Olivia Pearce

January 9, 2017January 9, 2017

The Collaboration Aims to Advocate for Gender Equality Through Cannes’ Annual See It Be It Campaign Madonna Badger, Chief Creative Officer, Badger & Winters will...

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Advertising Industry Marketing News

Nielsen And Video Research to Deliver Digital Audience Measurement

Anisha Kapoor

January 6, 2017January 6, 2017

Newly formed Partnership will Create an Audience Measurement Metric which Integrates Methodologies for Internet Advertising, Content and Video Nielsen and Video Research Ltd have established...

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Branding Featured Industry News

Pernod Ricard Announces World’s First Connected Cocktail Library

Joshua Hughes

January 5, 2017January 24, 2017

As ‘hometainment’ sees consumers turn to their homes for new social experiences and in a near future of ‘smart-homes’, Pernod Ricard introduces Opn enhances the...

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Branding Featured Industry News Technology

Kodak Launches New Global On-Demand Photography Service for Business

Thomas Ng

January 5, 2017January 6, 2017

KODAKIT is a one tap photography service from Kodak available in 92 cities, 37 countries Kodak has launched KODAKIT at the Consumer Electronics Show, Kodak's...

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Branding Industry News

Taco Bell Welcomes 2017 with Healthier and Greener Options

Anna Yuu

January 4, 2017January 9, 2017

Plans to Remove XL Cups, Extend Its Cage-Free Egg Commitment, Reduce Sodium, Expand the Live Más Scholarship and Make More Sustainable Choices Taco Bell pledges...