Industry Archives | World Branding Forum

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PEOPLE Is First Meredith Brand to Launch on AMP Stories Meredith Corporation announced today that it is among the beta publishers launching AMP Stories, which...

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Industry Marketing Technology

Rakuten Marketing CTO Receives Esteemed Service Excellence Award

Anisha Kapoor

February 13, 2018February 14, 2018

Dr Richter of Rakuten Marketing Works with IAB Tech Lab to Stay Ahead of AI Technology Advancements Rakuten Marketing, a leading technology company that enables...

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Advertising Industry Marketing

GroupM to Acquire Majority Stake in The Glitch in India

Anisha Kapoor

February 12, 2018June 13, 2023

WPP, a communications services group, announced that its wholly-owned global media investment group, GroupM, has agreed to acquire a majority stake in The Glitch, a...

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Advertising Campaigns Industry

Gunn 100 Reveals Top Ranking Agencies, Brands and Campaigns of 2017

Anisha Kapoor

February 12, 2018February 12, 2018

Ad campaign 'Meet Graham', AlmapBBDO, BBDO Worldwide, Omnicom Group, Nike, Volkswagen Group and USA Top Gunn 100 Rankings Gunn Report, the global index of creative...

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Industry Marketing

Adobe Appoints Wavemaker to Lead Media Efforts in the US

Anisha Kapoor

February 9, 2018

Wavemaker Appointment Brings Together On-and-Offline Media Communications Planning and Buying Across 3 Adobe Core Product Clouds Wavemaker, GroupM’s media, content and technology agency, has been...

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Advertising Industry

Omnicom Group Names Global President and CEO of DDB Worldwide

Anisha Kapoor

February 8, 2018

Chuck Brymer Transitions to Chairman Role at Omnicom Omnicom Group President and CEO, John Wren, announced the appointment of Wendy Clark as President and CEO...

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Advertising Industry

ADFEST Announces Selected Fabulous Four Directors

Anisha Kapoor

February 7, 2018

Fabulous Four New Directors Will Premiere Short Films of Unique and Original Interpretation of ADFEST "Transform" Theme ADFEST today unveiled this year’s ‘Fabulous Four’ directors, who...

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Branding Industry

Innovation Drives China’s Global Brand Growth Says BrandZ Report

Anisha Kapoor

February 6, 2018February 6, 2018

Top 5 Brands in 2018 BrandZ Report Include Lenovo, Huawei, Alibaba, Xiaomi and Air China A report released today by WPP and Kantar Millward Brown,...

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Advertising Industry

Amazon Wins at the 2018 Kellogg School Super Bowl Ad Review

Anisha Kapoor

February 5, 2018

Kellogg School Review Used Strategic Academic Framework to Evaluate the Effectiveness of Super Bowl Spots Amazon was a big winner in strategic ad rankings with...

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Industry Marketing

BBDO Tops The Drum’s Big Won Rankings

Anisha Kapoor

February 2, 2018February 2, 2018

Three BBDO Agencies Rank as World's Top Three BBDO Worldwide has topped The Drum's Big Won Rankings as the world's most awarded agency network across...

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Advertising Industry Marketing

Meredith Appoints Steve Lacy and Tom Harty to Key Positions

Anisha Kapoor

February 1, 2018February 1, 2018

Strong, Experienced Management Team Positioned at Meredith to Lead Integration of Time Inc. Acquisition Meredith Corporation announced that its Board of Directors has elected Steve...

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Advertising Branding Industry Marketing

Essence Opens Offices in Bengaluru, Jakarta, Melbourne and Mumbai

Anisha Kapoor

February 1, 2018February 1, 2018

Essence, a global data and measurement-driven agency and part of GroupM, announced it has opened four new offices in Mumbai, Bengaluru, Jakarta and Melbourne, bringing...