Industry Archives | World Branding Forum

Read Time:2 Minute, 59 Second

Marcel to accelerate the transformation of Publicis Groupe from a holding company to an 80,000-person enterprise platform Publicis Groupe today unveiled Marcel—named after founder Marcel Bleustein-Blanchet—an AI-powered...

Read Time:2 Minute, 29 Second

Advertising Industry

Cannes Lions Launches The Work Digital Platform Database

Anisha Kapoor

May 24, 2018June 7, 2018

Unique digital resource by Cannes Lions will supercharge creative excellence and drive business The Cannes Lions International Festival of Creativity has announced the launch of...

Read Time:2 Minute, 20 Second

Industry Marketing

Omnicom Creates Global Experimental Practice Area

Anisha Kapoor

May 24, 2018

Agencies come together to deliver global solutions with local relevance under Experiential Group by Omnicom Omnicom announced the launch of Omnicom Experiential Group, a connected collection...

Read Time:2 Minute, 31 Second

Industry Marketing

Unilever and WPP Launch Unique In-House Collaboration in Singapore

Anisha Kapoor

May 24, 2018

WPP Team Unilever will provide a new, agile model to meet Unilever’s evolving marketing needs and the challenges of technological change Unilever and WPP have...

Read Time:2 Minute, 45 Second

Advertising Industry

Cannes Lions Launches First Hackathon with Amazon and Huge

Anisha Kapoor

May 23, 2018June 7, 2018

Together with Global Citizen, Cannes Lions invites people from all disciplines to design solutions that will help solve some of the biggest challenges of our...

Read Time:2 Minute, 26 Second

Industry Public Relations

MSL Appoints Jeremy Cohen to Lead Salterbaxter Business

Anisha Kapoor

May 23, 2018

Cohen to lead MSL consultancy business and break the mould on conventional approaches to sustainability strategy, performance, and communications MSL has appointed long-time CEO counsellor and...

Read Time:1 Minute, 47 Second

Advertising Industry

Cannes Lions Announce the 2018 Jury Members

Anisha Kapoor

May 22, 2018June 7, 2018

First-time representatives from Georgia, Nigeria, Kenya, and Sri Lanka make up part of the jury from 50 countries at the 2018 Cannes Lions festival Cannes Lions, the...

Read Time:1 Minute, 52 Second

Advertising Branding Industry

Meredith Unveils Four M Studios Formerly Known as Time Inc Productions

Anisha Kapoor

May 21, 2018

Four M Studios will have one of the broadest portfolios of brands to tap for television content and promotional support Meredith Corporation unveiled the new look,...

Read Time:1 Minute, 23 Second

Industry Public Relations

Leslie Bishop Joins 5W as Senior Vice President

Anisha Kapoor

May 21, 2018

Bishop to further develop 5W Public Relations' services and communications programmes within travel, hospitality, and entertainment spaces 5W Public Relations (5WPR), an independently owned PR...

Read Time:2 Minute, 30 Second

Industry Marketing Technology

Publicis.Sapient Partners with RPA Firm UiPath

Anisha Kapoor

May 18, 2018

UiPath partnership will enable business transformation through reduced integration overheads, rapid ROI, and elimination of manual processes Publicis.Sapient, part of Publicis Groupe and an advanced digital...

Read Time:3 Minute, 14 Second

Industry Marketing

Pyxl Hires Former CEO of Lonely Planet Daniel Houghton as CEO

Anisha Kapoor

May 18, 2018

Digital marketing agency Pyxl simultaneously announces headquarters move to Nashville Digital marketing agency, Pyxl, announced that Daniel Houghton, former CEO of Lonely Planet and 2017...

Read Time:1 Minute, 19 Second

Industry Marketing

The Foundry Wins Three Webby Awards For Innovation In Virtual Reality

Anisha Kapoor

May 17, 2018

Webby Awards Recognise LIFE VR's Achievements in Creating Innovative and Immersive Experiences from The Foundry The Foundry at Meredith Corporation has been honoured with three...