Industry Archives | World Branding Forum

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C-level speakers attending CHARGE conference on branding for the energy space, bringing together companies from both sides of the Atlantic, awarding the best Energy Brands in...

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Advertising Industry

Cannes Lions Launches First Digital Pass Broadcast for Digital Delegates

Anisha Kapoor

June 7, 2018

Curated Festival experience broadcast across the world by Cannes Lions to include over 30 talks from world-famous speaker programme of creators, marketers and innovators The...

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Advertising Industry Public Relations

Ogilvy Announces New Organisational Design and New Brand Identity

Anisha Kapoor

June 6, 2018

New unified Ogilvy group built on new organisational design, consulting offering, brand identity and design system, global digital platform, and partnership model Ogilvy has announced...

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Branding Industry

Spotify Named Cannes Lions Media Brand of the Year 2018

Anisha Kapoor

June 6, 2018June 7, 2018

Daniel Ek, Spotify Co-Founder & CEO, to accept honour on behalf of Spotify’s more than 3,000 employees around the world The Cannes Lions International Festival...

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Advertising Industry

McCann Named Most Effective Network, Agency, And Grand Effie Winner

Anisha Kapoor

June 5, 2018

McCann SSGA, US Army clients take top spots as Most Effective Brands McCann swept multiple top awards at the 2018 North American Effie Awards Gala,...

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Advertising Industry

JCDecaux Wins Renewal of Exclusive Ad Contracts for Hong Kong MTR

Anisha Kapoor

June 1, 2018

Mass Transit Railway contract win maintains JCDecaux portfolio in Hong Kong and its metro advertising position in China JCDecaux, a worldwide outdoor advertising company, announced that...

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Advertising Industry Technology

MRM//McCann Becomes Japan’s First Agency Certified by Veeva

Anisha Kapoor

May 31, 2018

CLM certification from Veeva Systems helps pharma and biotech companies generate more productive and meaningful interactions through the feedback loop of real-time customer insights Veeva Japan...

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Campaigns Industry

WARC Awards 2018 Announces Effective Use of Brand Purpose Winners

Anisha Kapoor

May 30, 2018

AMV BBDO wins Grand Prix WARC Award for Libresse/Bodyform campaign #bloodnormal A campaign by AMV BBDO for Libresse/Bodyform has won the Grand Prix in the...

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Advertising Industry

JCDecaux Gains Exclusive Media Access to CiR Global Airport Intelligence

Anisha Kapoor

May 29, 2018June 13, 2023

Contract gives JCDecaux Global airport division exclusive access to comprehensive source of global air travel intelligence and data JCDecaux SA, a worldwide outdoor advertising company,...

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Industry Marketing

Tech, Content, and Creativity Drive BrandZ Top 100 Global Brands

Anisha Kapoor

May 29, 2018

The total brand value of the BrandZ Top 100 grew by a record 21% in the last year, adding almost US$750 billion to the ranking,...

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Industry Marketing

WPP Named World’s Most Effective Communications Group

Anisha Kapoor

May 25, 2018

Effie Index recognises companies that are most effective at delivering business results for clients such as WPP WPP has been ranked as the world’s most...

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Industry Marketing

PMX Agency Launches Marketplace E-Commerce Solution

Anisha Kapoor

May 25, 2018

Marketplace e-commerce solution by PMX Agency to help clients navigate increasingly critical marketplace landscape PMX Agency announced that it has launched an expanded Marketplace E-Commerce...