Lumentus also announced the promotions of four staff members in its search engine marketing, digital and creative strategy units
A corporate communications expert who brings a range of creative and managerial skills, Marisa Lichtenstein, has joined digital communications agency, Lumentus, as Senior Director, Client Relationships, the company announced.
Lumentus, a full-service integrated digital communications agency that helps clients build and manage brands and protect and improve perceptions, represents a roster of corporations, financial services firms and their executives as well as public policy organisations.
A veteran project manager with more than 12 years of experience, Lichtenstein will help direct digital strategy for clients as well as manage accounts and help conduct live events.
Previously, Lichtenstein was Vice President at Image Media, a brand experience and communications firm, managed accounts at GO! Experience Design and began her career at Broadstreet, a corporate and marketing communications firm. In an example of art and science coalescing, Marisa received her Bachelor of Science degree in Communications from Boston University and her Masters in Fine Art, Design and Technology at Parsons School of Design.
“Marisa developed core competencies in messaging and content creation, information architecture and creative strategy. Marisa’s experience spans website creation, large-scale corporate events with digital integration, video, presentation collateral, employee engagement campaigns and brand launch campaigns,” said Christina Bertinelli, Lumentus Senior Partner.
At the same time, Bryan Bridges, a seasoned communications professional and key member of the Lumentus Digital Reputation Management (DRM) team, has been promoted to Senior Director, Digital Strategy. With more than 15 years of experience providing clients with strategic counsel, social strategy and content development, Bridges leverages digital media and technology to drive marketing and communications efforts.
Hameem Kader, a search engine marketing expert, has been promoted to Director of Search Marketing. Kader is now responsible for creating and executing digital marketing solutions, from SEO to SEM campaigns, to achieve client goals. Kader joined Lumentus in 2015.
Phil McMahon, now Account Director, joined Lumentus in 2011 as an Assistant Account Executive. Leveraging the skills he acquired as a screenwriter and videographer, McMahon helps clients develop their digital assets and successfully deploy them through online and social media channels.
In his new role, McMahon works with clients directly and oversees all phases of project development, from conception to execution, provides strategic support, and creates dynamic and compelling original print, social and video content.
Jesse Jacobs, formerly Creative Manager, has been promoted to Director of Creative Strategy. Jacobs provides support across the creative chain from preliminary research, data analysis, writing, strategy development to design and production. Jacobs began his career at Lumentus as a summer intern in 2010 while studying at Elon University.