Screwfix have become the first company to sponsor Sky Sports in a new seven-figure deal.
As the ‘Official Partner’, Screwfix will be able to use the official Sky Sports Logo on its owned and bought media.
Screwfix will be sponsoring the broadcast coverage of the football league, ensuring it has TV coverage all year round.
The Director of Brand Marketing, Screwfix, Caroline Welsh, commented: “We are proud to be the first official partner of Sky Sports Football. With over 80% of customers watching or attending games, this partnership gives us the opportunity to talk to them every week. After a fantastic six years of working together and with Screwfix celebrating its 40th birthday this year, this landmark deal is the perfect way to celebrate.”
Rachel Bristow, the Planning Director for Sky Media said, “We are delighted to extend our long-standing partnership with Screwfix, which will see a broader alignment with Sky Sports Football and Quest. There is a great fit between the Screwfix and Sky Sports’ audiences who are passionate football fans and committed followers of the game. We look forward to working with Screwfix, yet again, to activate and elevate the renewed partnership as the new season unfolds.”