Marketing Archives | World Branding Forum

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The new Krispy Kreme releases include the Crème Brûleé, Tiramisu, and Churro doughnuts as well as its Frozen Dulce de Leche special. Krispy Kreme has...

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Ford Powers Up 2016 Focus RS in the United States

Deborah Joy Peter

July 14, 2016July 14, 2016

The new Ford hatch runs on 350 horsepower and four driving modes to deliver a high-performing torque and premium driving experience. Ford has unveiled the Focus...

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Dove Men+Care Hair Debuts Real Life Tested for Men

Anisha Kapoor

July 13, 2016July 13, 2016

The Real Life Tested push promotes Dove's 2-in-1 shampoo and conditioner range engineered to deliver on a more resilient outcome. Understanding that even modern man faces challenges...

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Ring Knocks on UK’s Doors with Richard Branson Deal

Anisha Kapoor

July 12, 2016July 12, 2016

Ring allows users to see and speak with visitors, and hits the UK market following success in reducing crime in U.S. neighbourhoods. Outdoor home security provider,...

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Curvy Kate Broadens Scantilly’s Horizons with #theNewSexy

Deborah Joy Peter

July 11, 2016July 11, 2016

The new Curvy Kate push introduces eight female role models—including an Alopecia sufferer, amputee, a transgender woman, and recovered anorexic. London-based lingerie brand, Curvy Kate,...

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Reese’s Skies into Summer with Lindsey Vonn Deal

Anisha Kapoor

July 4, 2016July 4, 2016

Reese’s is collaborating with the highly prolific American gold medallist, Lindsey Vonn, for its Do Summer Like a Winter Olympian campaign. Reese’s, a brand under The...

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Hainan Airlines Signs DreamWorks for Kung Fu Panda

Deborah Joy Peter

July 1, 2016July 1, 2016

The Kung Fu Panda film franchise will be featured across the Hainan Airlines fleet to celebrate its inaugural 787-9 flight to North America. Hainan Airlines has...

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Mars Unwraps Partnership with Alibaba for China

Joshua Hughes

June 30, 2016June 30, 2016

All Mars brands in China including Dove, Snickers, M&M's, Extra, Pedigree, and Royal Canin will be available via Alibaba’s platforms. Mars has inked an innovative...

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Juventus Football Club Extends 24option Euro 2016 Deal

Anisha Kapoor

June 29, 2016June 29, 2016

The Juventus partnership entails a campaign led by a TVC and consumer contest which both support the European championships. The Juventus Football Club strategic partnership with...

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Dove Debuts My Beauty, My Say Campaign in Canada

Deborah Joy Peter

June 28, 2016June 28, 2016

The effort by Dove celebrates feminine beauty in Canada with a key spot featuring a line-up of remarkable women with inspiring stories. Dove has unveiled...

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Reebok Partners with J.J. Watt for JJ I Product Premiere

Anisha Kapoor

June 27, 2016June 27, 2016

The product was built from the ground up to embody the partnership between Reebok and the aforementioned brand ambassador. Reebok, in partnership with J.J. Watt,...

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Stella Artois Does Summer with Host One to Remember

Anisha Kapoor

June 24, 2016June 24, 2016

The Stella Artois campaign entails partnerships with Hollywood's Hilary Duff, Bombas & Parr, and performance creator, Juliette Campbell. Stella Artois has started a summer campaign designed...