Marketing Archives | World Branding Forum

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HITRECORD will develop a creative for the upcoming LG V20 debut —a move motivated by success of the first tie-up, In-Between Moments. LG Electronics MobileComm...

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Featured Marketing News

H&M Reaches Out with Buy Home, Give Home Effort

Anisha Kapoor

August 5, 2016August 5, 2016

For every H&M Home item purchased from 4-18 August 2016, the brand will donate goods to families in need and at-risk children. H&M has rolled...

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Featured Marketing News Videos

Kids Foot Locker Hits School with Kyrie Irving

Deborah Joy Peter

August 4, 2016August 4, 2016

In the new spot, the star meets one his biggest fans who is decked out in fresh Nike gear from Kids Foot Locker, and they do...

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Featured Marketing News Videos

Staples Canada Takes Mums Shopping for School

Anisha Kapoor

August 4, 2016August 4, 2016

The promotional campaign by Staples Canada entails a combination of television, radio, digital, and cinema advertising components. Staples Canada has launched an extensive campaign in time...

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Featured Marketing News

Disney Fashion Struts the YouTube Runway

Deborah Joy Peter

August 3, 2016August 3, 2016

The five-part original Disney series is hosted by YouTube influencers LaurDIY, Jaleesa Moses, Meredith Foster, and Lucy & Lydia. Disney has premiered Destination: Disney Style, a new YouTube series taking viewers...

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Featured Marketing News

Mytyres.co.uk Rewards Loyalty for Anniversary

Deborah Joy Peter

August 1, 2016August 1, 2016

Mytyres.co.uk, in partnership with Michelin, will hold a two-ticket prize draw for a BMW Goodwood Driving Experience giveaway. In celebration of its fifteenth anniversary festivities,...

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Featured Marketing News

EBay Shops with Rachel Zoe for Summer of Choice

Deborah Joy Peter

July 29, 2016July 29, 2016

Shoppers are invited to take to the polls again to weigh in on new ‘Americana’ prints the stylist has created exclusively for eBay. Online retail...

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Featured Marketing News

Beyond Skin Supports Wildlife. Not Entertainers Push

Anisha Kapoor

July 29, 2016July 29, 2016

Beyond Skin has tied up with World Animal Protection UK for its Tiger and Tigress product lines in aid of the public awareness campaign. Luxury...

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Campaigns Featured Marketing News

Kenneth Cole Elevates Masculinity with Black Bold

Deborah Joy Peter

July 27, 2016July 27, 2016

The Kenneth Cole campaign around said premiere was shot by photographer, Gregory Harris, and features David Alexander Flinn. Kenneth Cole has launched Black Bold, marking...

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Featured Marketing News Videos

M&M’s Coffee Nut Clinches Flavour Vote by Fans

Deborah Joy Peter

July 26, 2016July 26, 2016

Coffee Nut joins the original M&M'S peanut flavour at stores across America. A spot with Tony Hale has debuted to help with the reveal. In commemoration...

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Featured Marketing News

Foot Locker Runs Second Real Lives, Real Runners Push

Deborah Joy Peter

July 22, 2016July 22, 2016

The annual Foot Locker campaign welcomes a return partnership with ASICS and features a filmmaking collaboration with MOFILM. New York based specialty athletic retailer, Foot...

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Featured Marketing News

Essence London Names Jenny Bullis CEO for EMEA

Deborah Joy Peter

July 21, 2016July 21, 2016

In said Essence role, Bullis will head the EMEA market, and grow the network’s existing and new client business across the region. Essence, a global digital...