Marketing Archives | World Branding Forum

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For its Owners Care campaign, WestJet created a new spot featuring three virtual assistants who help a family on their Hawaiian vacation. WestJet has unveiled the...

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Featured Marketing News

UGG Adds Flair to Fall with Andreea Diaconu

Deborah Joy Peter

October 24, 2016October 25, 2016

UGG has brought its global women’s ambassador, Rosie Huntington-Whiteley, and Andreea Diaconu together for the brand’s fall campaign UGG has brought together the brand’s first...

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Featured Marketing News

British Airways Increases Capacity for Germany

Deborah Joy Peter

October 20, 2016October 20, 2016

British Airways is ushering in the winter season with bigger aircraft and additional flights for travellers planning a trip to Germany. British Airways is providing...

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Featured Marketing News

The Luxury Collection Settles by Meixi Lake

Deborah Joy Peter

October 18, 2016October 18, 2016

The new Luxury Collection getaway boasts 303 guestrooms, six suites, a presidential suite, and views of the Yuelu Mountain and Meixi Lake. The Luxury Collection, under...

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Featured Marketing News

Staples Brightens Up the Classroom with Katy Perry

Anisha Kapoor

October 17, 2016October 17, 2016

Katy Perry recently partnered with the 2016 Staples for Students programme to raise $1 million in classroom projects via DonorsChoose. Staples recently partnered with music icon, Katy Perry,...

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Featured Marketing News

UGG Switches to Winter Warmth with Toscana Wear

Deborah Joy Peter

October 14, 2016October 15, 2016

Newly launched, the fashion brand’s exclusive capsule collection is only available at select retail locations and via the UGG retail website. UGG has nixed the...

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Featured Marketing News Videos

UGG Turns Fall into Print with Rachel Zoe Lookbook

Deborah Joy Peter

October 12, 2016October 12, 2016

Designed to inspire, the UGG lookbook showcases the versatile ways in which the line can be worked into everyday ensembles. UGG has partnered with famed...

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Featured Marketing News

Campari Casts Clive Owen for Killer in Red Campaign

Anisha Kapoor

October 12, 2016October 12, 2016

Celebrating the debut of Campari Red Diaries, the campaign by the alcohol giant features Clive Owen and is directed by Paolo Sorrentino. Campari, the iconic red...

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Featured Marketing News

British Airways Does Seven-Nation Cycle on Wheels

Deborah Joy Peter

October 11, 2016October 11, 2016

A pair of First Officers secured a Guinness World Records title for British Airways after cycling across seven countries in just 24 hours. Two British...

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Featured Marketing News Videos

Chrysler Activates Child’s Play Around 2017 Pacifica

Deborah Joy Peter

October 10, 2016October 10, 2016

Three PacifiKids—Izzy, Miles, and Harper—greeted Chrysler minivan shoppers and assisted families with their exploration of the new variant. PacifiKids took over a dealership and ran...

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Featured Marketing News Videos

Unstopables Gets Too Feisty to Quit with Tituss Burgess

Anisha Kapoor

October 7, 2016October 8, 2016

Currently airing on Facebook and YouTube with plans for a television debut soon, the latest Unstopables push stars actor, Tituss Burgess. Unstopables, the Downy collection...

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Featured Marketing News

Western Union Dials into Oxxo with Money Services

Anisha Kapoor

October 6, 2016October 6, 2016

Western Union is offering a self-service feature so customers can receive funds faster at check-out and transact at 14,000 locations. Western Union has unveiled its...