Marketing Archives | World Branding Forum

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Renewing its support of Conor McGregor, Monster Energy is extending its sponsorship of the fighter who will take on Mayweather this month. Monster Energy has...

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Featured Marketing News

Via Spiga Flaunts Fall Line and Brand Relaunch

Deborah Joy Peter

August 16, 2017August 18, 2017

Via Spiga has released a fall collection which reflects the new textures and styles inspired by its recent relaunch led by CD, Carla De Freitas....

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Featured Marketing News Videos

Kids Foot Locker and Teyana Taylor Launch Generations

Anisha Kapoor

August 15, 2017August 16, 2017

Kids Foot Locker has debuted a series focused on sneaker culture and six families. The first video stars Reebok spokesperson, Teyana Taylor. Kids Foot Locker...

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Featured Marketing News

Umbro Gets the Fall Ball Rolling with Ashlyn Harris

Deborah Joy Peter

August 15, 2017August 16, 2017

Umbro has struck a multi-year deal with Orlando Pride’s Ashlyn Harris. The soccer athlete’s first campaign as ambassador debuts in the fall. Iconix-owned soccer portfolio,...

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Featured Marketing News

Cîroc Raises Glass to Global French Vanilla Debut

Deborah Joy Peter

August 14, 2017August 15, 2017

Premium vodka brand, Cîroc, unveils latest luxury addition to a global collection of flavours, with the release of its French Vanilla offering. Cîroc has welcomed...

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Featured Marketing News

W Bellevue Gifts Modernity with a Plush Lakeside View

Deborah Joy Peter

August 11, 2017August 12, 2017

W Bellevue ushers in new era of design, with a modern interpretation of Pacific Northwest history converged with the city’s tech capital status. W Hotels...

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Featured Marketing News

Jamberry Polishes Portfolio with ColourCure Launch

Deborah Joy Peter

August 10, 2017August 10, 2017

Global nail care provider, Jamberry, has released a new gel manicure line that applies and removes with ease, while retaining shine quality. Jamberry has launched...

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Featured Marketing News

Kraft Heinz and Oprah Winfrey Debut O, That’s Good!

Anisha Kapoor

August 9, 2017August 9, 2017

Kraft Heinz and Oprah Winfrey have launched a new line of soups and sides at select grocery stores, which goes nationwide in October 2017. Kraft...

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Featured Marketing News

Coach X Selena Gomez Collection Sees Release

Deborah Joy Peter

August 8, 2017August 8, 2017

Coach has introduced a new collection in partnership with Selena Gomez featuring the Selena Grace bag and other accessories. Coach has debuted a new collection in...

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Featured Marketing News

Papa John’s Rolls Out Gluten-Free Crust in the US

Anisha Kapoor

August 7, 2017August 7, 2017

Following a pilot study run in five cities, Papa John's has introduced its gluten-free crust made from ancient grains across the United States. Papa John's...

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Featured Marketing News

Krispy Kreme Sweetens Deal with Reese’s Peanut Butter

Deborah Joy Peter

August 7, 2017August 11, 2017

Krispy Kreme and Reese’s Peanut Butter have partnered to introduce a a new limited-edition treat at participating stores in the United States. Krispy Kreme has...

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Featured Marketing News

Royal Canin and Carrie Ann Inaba Do #Cat2VetDay

Deborah Joy Peter

August 4, 2017August 4, 2017

Royal Canin has partnered with the Founder of The Animal Project Foundation, Carrie Ann Inaba, for its #Cat2VetDay campaign activities. According to a recent survey...