Marketing Archives | World Branding Forum

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Macy’s Announces the Reinvention of the Retailer’s Loyalty Programme, Star Rewards Using their Macy’s card and beginning 2 October 2017, Macy’s customers can enjoy an...

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Featured Marketing News

Quaker, The James Beard Foundation, and Chef Marco Team Up Against Food Waste

Anisha Kapoor

September 27, 2017September 27, 2017

More Taste, Less Waste Campaign Showcases How the Power of the Quaker Oat Can Transform Potentially Wasted Food into Nutritious, Delicious Recipes An astonishing 130...

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Advertising Campaigns Featured Marketing News

“A World of Its Own” Unveiled by Mexico Tourism Board

Olivia Pearce

September 27, 2017September 27, 2017

Mexico Tourism Board Campaign Builds Upon Mexico's Positioning as a Mega-Destination, Offering Visitors a Lifetime of Experiences The Mexico Tourism Board unveiled a new global...

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Advertising Campaigns Featured Marketing News

Alcon DAILIES and US Olympians Launch Invisible Edge Campaign

Joshua Hughes

September 26, 2017

Global Leader in Eye Care Launches New Consumer Education Campaign 'Invisible Edge' with Olympic Medallists Alcon, a division of Novartis, announced a new campaign called...

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Campaigns Featured Marketing News Public Relations

Julius Meinl to Launch Annual ‘Meet with a Poem’

Olivia Pearce

September 26, 2017September 26, 2017

Thousands to Reconnect in Julius Meinl Annual ‘Meet with a Poem’ Initiative Viennese coffee roaster, Julius Meinl, is launching its annual Meet With A Poem...

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Featured Marketing News

World Routes Marketing Award to Vancouver International Airport

Anisha Kapoor

September 26, 2017September 26, 2017

Vancouver International Airport was announced the overall winner of the World Routes Marketing Awards 2017 at a ceremony in Barcelona The World Routes Marketing Awards...

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Campaigns Featured Marketing News

Campaign to Target Key Demographic Groups Such As Millennials, Hispanics and Families

Olivia Pearce

September 25, 2017

Autotrader Launches its new "Shop All The Cars" Integrated US National Marketing Campaign On the heels of celebrating its 20th anniversary as the first US...

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Industry Marketing

McCann Worldgroup Wins Big at Latin American Effie Awards

Nathaniel Mark

September 25, 2017

McCann Worldgroup won a total of 21 awards—4 Golds, 6 Silvers and 11 Bronzes, plus 14 finalists, from 6 agencies in 8 different markets across...

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Industry Marketing News Social Media

Forever21 and H&M Conquer Fast-Fashion Social Media

Anisha Kapoor

September 22, 2017September 22, 2017

New Research Identifies Winning and Losing Strategies for Brands on Social Media and Across the Web H&M and Forever21 are the most successful social media...

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Featured Marketing News

Petsmart Collaborates With Adventure Cats for Feline Pet Gear

Olivia Pearce

September 21, 2017

Co-founded by Laura Moss, AdventureCats.org is a resource for adventurous pet parents highlighting cats who hike, camp, canoe, sail and kayak With the recent launch...

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Featured Marketing News

Hilton Honors Members Can Now Shop with Points on Amazon

Anisha Kapoor

September 20, 2017

Amazon Shop with Points offers Hilton Honors members yet another way to use their Points Hilton announced that its 66 million Hilton Honors members can...

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Featured Marketing News Technology Videos

The North Face Launches New Ventrix Jacket With Song Released Through Movement

Olivia Pearce

September 19, 2017

Maggie Rogers fans can hear new outdoors-inspired track "Split Stones" exclusively through interactive digital experience The North Face today officially launched the new insulated Ventrix...