Marketing Archives | World Branding Forum

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2018 GRANDY Award Won by McCann for "Fearless Girl" Statue Installed in New York City's Wall Street Area For the second consecutive year, McCann was...

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Featured Marketing News

DASANI Sparkling Introduces Three New Refreshing Flavours

Nathaniel Mark

March 22, 2018March 22, 2018

Pomegranate Blueberry, Pear Kiwi and Original Flavours Introduced by DASANI in Response to Its Ever-Growing Fan Base Since its launch in 2014, DASANI Sparkling has...

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Industry Marketing

Publicis.Sapient Appoints Teresa Barreira as Chief Marketing Officer

Anisha Kapoor

March 22, 2018May 8, 2018

Appointment Marks Next Step in Publicis.Sapient's Focus on Delivering Transformation Initiatives Through Unique Combination of Technology, Data Sciences, Creativity and Deep Industry Expertise Publicis.Sapient, the...

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Industry Marketing

Shapiro+Raj Hires Gwen Costa to Lead West Coast Expansion

Anisha Kapoor

March 22, 2018May 8, 2018

Shapiro+Raj, a leading strategic brand and marketing insights company, announced today that it has hired Gwen Costa as Senior Vice President to lead the organisation's...

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Industry Marketing

McCann Detroit Names James Ward President

Anisha Kapoor

March 22, 2018

Ward Rejoins McCann Family after 15 Years at Doner Detroit McCann Worldgroup announced that James Ward has been hired to serve in the role of President,...

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Advertising Industry Marketing

Adam O’Conor Joins Grey as Chairman and CEO of Greater China Agency

Anisha Kapoor

March 21, 2018May 8, 2018

Ogilvy Veteran One of Asia-Pacific's Most Accomplished Leaders, Joins Key Grey Leadership Posts Michael Houston, Worldwide CEO of Grey Group, announced that Adam O'Conor, one...

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Industry Marketing

Wunderman Appoints James Sanderson as Lead of Wunderman Inside

Anisha Kapoor

March 21, 2018May 8, 2018

Wunderman Inside to be Onsite Agency Operating Model Wunderman, a leading global digital agency and part of WPP, has launched Wunderman Inside, a new agency...

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Industry Marketing

P&G and IMS Agree on Digital Advertising In Ten Latin American Countries

Anisha Kapoor

March 21, 2018May 8, 2018

P&G's Advertising and Marketing Will Be Disseminated on Digital Platforms Exclusively Managed by IMS in the Region P&G and Internet Media Services (IMS), a digital communications...

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Branding Industry Marketing

Cushman Creative ‘We Are One’ Poster Wins Gold Design Award

Anisha Kapoor

March 20, 2018March 20, 2018

The Winning Design by Cushman Helped Legendary Atlanta-Area Music Venue, Eddie's Attic Bring Music Lovers Together for a Good Cause Cushman Creative, a design agency...

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Advertising Campaigns Industry Marketing

Common Ground Partners with Google in “Little by Little” Launch

Olivia Pearce

March 16, 2018May 8, 2018

Campaign by Common Ground Rooted in Truth that Exponential Change Is Possible through Repeated Little Acts by Largest Generation Launched by six of the world's...

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Advertising Industry Marketing

UK Maintains Leader Status Among Business Leaders Finds WPP Survey

Anisha Kapoor

March 16, 2018

Brand UK Survey by WPP Shows UK Maintains Major Leader Status Amongst Global Business Leaders and Citizens Despite Brexit Impact As Britain continues to untangle itself...