Marketing Archives | World Branding Forum

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Ian Sohn replaces Rick Schreuder as President of Wunderman Chicago Wunderman, a global digital agency, announced that Ian Sohn has been appointed President of its...

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Featured Marketing News

British Airways Says Bula to Fiji with Fiji Airways

Nathaniel Mark

June 6, 2018

British Airways rolls out £4.5 billion, five-year customer investment plan, with focus on excellence in premium cabins and more choice and quality for all customers...

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Featured Marketing News

New DHL Americas Innovation Centre to Promote Future of Logistics

Nathaniel Mark

May 31, 2018

DHL Innovation Centre in Chicago will spearhead development of future logistics and supply chain solutions in the Americas region DHL will expand its global innovation...

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Featured Marketing News

Honda Aircraft Company Expands To The Middle East

Nathaniel Mark

May 29, 2018

Jetex Flight Support appointed by Honda Aircraft as HondaJet Middle East Honda Aircraft Company announced that it has expanded sales of the HondaJet to the...

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Industry Marketing

Tech, Content, and Creativity Drive BrandZ Top 100 Global Brands

Anisha Kapoor

May 29, 2018

The total brand value of the BrandZ Top 100 grew by a record 21% in the last year, adding almost US$750 billion to the ranking,...

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Industry Marketing

WPP Named World’s Most Effective Communications Group

Anisha Kapoor

May 25, 2018

Effie Index recognises companies that are most effective at delivering business results for clients such as WPP WPP has been ranked as the world’s most...

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Industry Marketing

PMX Agency Launches Marketplace E-Commerce Solution

Anisha Kapoor

May 25, 2018

Marketplace e-commerce solution by PMX Agency to help clients navigate increasingly critical marketplace landscape PMX Agency announced that it has launched an expanded Marketplace E-Commerce...

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Featured Marketing News

Kelley Blue Book’s “Your Car Guide” Campaign Helps Car Buyers Gain Clarity

Nathaniel Mark

May 24, 2018May 24, 2018

Marketing Campaign by Kelley Blue Book provides tools for car shoppers to make confident purchases Confidence plays a significant role in purchase decisions, especially when...

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Industry Marketing

Omnicom Creates Global Experimental Practice Area

Anisha Kapoor

May 24, 2018

Agencies come together to deliver global solutions with local relevance under Experiential Group by Omnicom Omnicom announced the launch of Omnicom Experiential Group, a connected collection...

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Industry Marketing

Unilever and WPP Launch Unique In-House Collaboration in Singapore

Anisha Kapoor

May 24, 2018

WPP Team Unilever will provide a new, agile model to meet Unilever’s evolving marketing needs and the challenges of technological change Unilever and WPP have...

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Featured Marketing News

Michael Phelps and Talkspace Launch Mental Health Campaign

Nathaniel Mark

May 23, 2018

Phelps shares his mental health story and the empowering benefits of therapy in collaboration with Talkspace Talkspace, a company in online therapy, and Michael Phelps...

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Featured Marketing News

PayPal Significantly Expands Global Omnichannel Platform with iZettle

Nathaniel Mark

May 21, 2018

iZettle acquisition by PayPal advances its mission to help small businesses grow and thrive in the global digital economy PayPal Holdings has agreed to acquire...