Marketing Archives | World Branding Forum

July 3, 2018

The Ad Council continues its tradition of rotating Board Chairs every year, comprised of a prestigious group of senior executives from media companies, agencies, technology...

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BMW Classics Transformed Trafalgar Square for People’s Concert

July 2, 2018

Sadiq Khan, London’s Mayor, welcomed the capacity crowd for BMW Classics concert with Sir Simon Rattle and the London Symphony Orchestra On Sunday 1 July...

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Industry Marketing

BrandZ Top 40 Most Valuable Australian Brands Ranking Shows Banks Still Strong

June 29, 2018July 2, 2018

Globalisation and innovation gap highlights opportunities for growth in BrandZ report Australia’s first-ever BrandZ Top 40 Most Valuable Oz Brands ranking has seen finance brands...

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Simone Manuel Wins Honda Cup and Named Collegiate Woman Athlete of the Year

Advertising Industry Marketing

June 28, 2018

Honda Cup winner Simone Manuel is the first African-American woman to win an individual Olympic gold medal in swimming Olympian and senior member of the Stanford...

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Dentsu Aegis Names Annette Warring General Motors Executive Client President

June 27, 2018

Dentsu Aegis' Annette Warring brings award-winning acumen for media, strategic creative sensibility, data-driven, digital-first approach to continue General Motors' business growth After transforming the Canadian...

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Tesco to End Brand Guarantee Scheme Focusing on Lower Prices

June 25, 2018

Tesco commits to cutting prices on dozens more popular products to be introduced in stores over the next two weeks Tesco announced today that it will end...

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Industry Marketing

Alibaba Group and Kantar Join Forces to Redefine Brand Building at ‘China-Speed’

June 22, 2018

Partnership between Alibaba and Kantar delivers a new integrated ‘insight to activation’ platform to achieve the vision of real-time brand and campaign management Kantar and...

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Anheuser-Busch and USA Rice to Strengthen American Rice Industry

June 21, 2018June 13, 2023

Anheuser-Busch, one of America’s largest end user of domestic rice invests in partnership to drive sustainability and support local and regional economies Anheuser-Busch and USA...

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PepsiCo Expands Safe Water Access to nearly 16 Million People

Advertising Industry Marketing

June 19, 2018

The PepsiCo Foundation commits US$4.2 million to WaterAid to increase safe water access in at-risk communities in India and incremental US$2 million to China Women's...

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MSR Communications Generates Buzz with New Adult Novelty Client

June 13, 2018

MSR Communications was recognised with three coveted industry awards for its ingenuity and impactful results MSR Communications, an independent public relations and social marketing firm...

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International Stars to Brighten Up 2018 FIFA World Cup Ceremony