Marketing Archives | World Branding Forum

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To support its expansion plans for Latin America, Guess has opened its latest store in Mexico, which is located at the all-new Paseo Queretaro. Guess has...

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Featured Marketing News Videos

Juneyao Air Debuts Dream a Journey for 787

Anisha Kapoor

October 1, 2018October 3, 2018

Juneyao Air has designed a marketing theme around its first 787 Dreamliner. The effort captures the premium services of the new fleet. Juneyao Air has...

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Branding Featured Marketing

Lufthansa Group Optimizes Hub Management

Olivia Pearce

September 27, 2018June 13, 2023

Lufthansa Group continues to consistently optimize the management of its hubs in Munich, Frankfurt, Zürich and Vienna The main focus is on the flexible multi-hub...

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Advertising Featured Marketing

Tesco Trials Money Back on Returned Plastic Bottles

Olivia Pearce

September 27, 2018

Tesco has announced ways to make customers to recycle and reuse plastic packaging, and stepped up its commitment to move to a closed loop packaging...

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Branding Featured Marketing

Andreas Wendt Named BMW Member for Purchasing

Olivia Pearce

September 26, 2018

The Supervisory Board of BMW AG appointed Dr.-Ing. Andreas Wendt as the new Board of Management Member for Purchasing and Supplier Network Effective 1 October...

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Advertising Featured Marketing

Starbucks Commits $20M for Emergency Relief

Olivia Pearce

September 26, 2018

Starbucks announced a commitment of up to $20 million to temporarily relieve impacted smallholders farmers In response to critically low coffee prices in Central America,...

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Featured Marketing Public Relations

Tesco Calls on Food Industry to Target, Measure and Act on Food Waste

Olivia Pearce

September 26, 2018

Chief Executive of Tesco, Dave Lewis will today call on the global food industry to be transparent and publish their food waste data Speaking in...

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Branding Featured Marketing

Lego Honours First Danish Captain with Giant Ryder Cup

Olivia Pearce

September 25, 2018September 26, 2018

In recognition of the first ever Danish European team captain, Thomas Bjørn, the LEGO Group has produced a giant replica of the iconic Ryder Cup...

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Advertising Featured Marketing

Starbucks Recognized as Employer of Choice in China

Nathaniel Mark

September 25, 2018September 25, 2018

Starbucks has been awarded “Aon Best Employers – China 2018” for the fourth consecutive year The Aon Best Employers Award is a prestigious award that...

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Featured Marketing

Feed the Children and PepsiCo Unite to Defeat Hunger

Olivia Pearce

September 19, 2018September 25, 2018

800 Detroit families in need will receive enough food to supplement meals for a week plus daily essentials, thanks to a partnership between PepsiCo and...

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Branding Featured Marketing

Lego Adds Play to Work Day

Anisha Kapoor

September 7, 2018

The Pilot Experiment takes place at LEGO Group's London hub, investigates the impact of play in the workplace To mark LEGO PLAY DAY, a first...

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Industry Marketing

Ketchum Elects Eight New Partners to its Management Team

Anisha Kapoor

August 31, 2018

Four individuals recognised for outstanding counsel, underscoring commitment by Ketchum to client service Global communications consultancy Ketchum, a part of Omnicom Group, today announced the...