Marketing Archives | World Branding Forum

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MeWe launches "MeWe's", the first dual-camera video As people across the globe are staying indoors, self-quarantined due to Coronavirus, MeWe, the rapidly growing Facebook competitor,...

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Advertising Industry Marketing

Kantar acquires Mavens of London to expand digital consultancy offering

Anisha Kapoor

March 16, 2020

Mavens optimise performances of digital environments, SEO, search and content strategies Mavens team complements the offer within Kantar Analytics Practice, which combines Kantar’s unique understanding of...

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Branding Industry Marketing

Battery Annex announces new hires and impressive growth

Anisha Kapoor

March 13, 2020

Battery Annex has flourished since joining Havas' Annex network Nearing one year since its acquisition by global communications company Havas, Battery Annex, a marketing, advertising and...

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Advertising Featured Marketing News

Familiar Creatures creates 80’s jingle with brewing company

Joshua Hughes

March 12, 2020

Familiar Creatures creates retro 80's jingle for craft beer drinking dads Devils Backbone Brewing Company partnered with Familiar Creatures for the second year in a...

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Advertising Featured Marketing News

Starbucks and Vera Wang partner on designer merchandise in Asia

Eliza Jane

March 11, 2020

Starbucks collaborates with Vera Wang to release limited-edition designer merchandise, available exclusively at Starbucks stores in Asia Coffeehouse chain Starbucks x Vera Wang designer collaboration...

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Advertising Industry Marketing

Ogilvy brings on Drew Warren as Executive Vice President for IHG

Anisha Kapoor

March 10, 2020

Ogilvy has hired Drew Warren from Ketchum, where he has worked for the past ten years most recently as Senior Vice President and marketplace leader...

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Advertising Industry Marketing

WPP acquires data science company Sandtable boosting capabilities

Anisha Kapoor

March 10, 2020

WPP's GroupM acquires Sandtable, the data science company specialises in behavioural analytics and advanced simulations Sandtable is pioneering the use of simulations to understand human...

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Marketing News

Grey New York appointed creative agency of record of Discover

Anisha Kapoor

February 25, 2020

Discover, a leading direct bank and payments company, announced that Grey New York will serve as the company’s new creative agency of record, following a...

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Featured Marketing News

Tesco becomes first UK supermarket to sell inclusive skin-tone plasters

Anisha Kapoor

February 24, 2020

Tesco follows lead of small online businesses Tesco has become the first UK supermarket to launch plasters in a diverse range of skin tones, a...

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Branding Featured Marketing News

Casio G-SHOCK release video on latest collab with Burton Snowboards

Olivia Pearce

February 19, 2020

G-SHOCK and Burton collaboration features work of photographer Dean Blotto Gray Shock-resistant watch brand Casio G-SHOCK has just unveiled it is teaming up with renowned...

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Marketing News

WPP acquires marketing technology consultancy XumaK

Anisha Kapoor

February 13, 2020

WPP announces today that Wunderman Thompson has acquired XumaK, a premier marketing technology consultancy. XumaK is a recognised expert in implementing performance-driven commerce solutions. A...