Marketing Archives | World Branding Forum

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New Kelloggs Minecraft creeper crunch cereal brings beloved video game to the breakfast table Minecraft players know and love the limitless possibilities of building, mining...

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Campaigns Featured Marketing News

Soma announces a strong message of inclusivity and comfort

Eliza Jane

August 24, 2020

Soma intimates brand evolves logo and marketing campaign with a new tagline, "It Starts Within" Chico's FAS' intimate apparel brand, Soma announces new brand refresh...

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Design Featured Marketing News

Klarna creates an in-gaming shopping experience on Animal Crossing

Eliza Jane

August 21, 2020

The activation represents another innovative way that Klarna is enabling retailers to engage and inspire millennial and Gen Z shoppers who are driving the shoppable...

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Branding Featured Marketing News

Estée Lauder launches its first gaming experience, ANRcade

Thomas Ng

August 21, 2020September 21, 2023

Estée Lauder launches its new Advanced Night Repair Synchronised Multi-Recovery Complex with its latest gaming experience Every other brand is creating a gaming campaign but...

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Campaigns Featured Marketing News

Corona debuts its “La Vida Más Fina” campaign with Snoop Dogg

Eliza Jane

August 18, 2020

Corona's campaign with Snoop Dogg is spearheaded by MullenLowe LA The Corona family of brands has teamed up with entertainment icon Snoop Dogg to debut...

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Campaigns Featured Marketing News

Dunkin’ and PopSockets unveils their latest collaboration

Olivia Pearce

August 18, 2020

The collaboration is part of PopSockets' 'Poptivism' charitable programme, with 50 per cent of sales going to the Dunkin' Joy in Childhood Foundation to support...

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Campaigns Featured Marketing News

Magnum encourages social distancing with LOLA MullenLowe

Olivia Pearce

August 17, 2020August 17, 2020

Magnum and LOLA MullenLowe have produced a limited edition range of 3-meter beach towels to encourage social distancing A little humour goes a long way...

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Featured Marketing News

Airbnb offers movie fans chance to stay in the last Blockbuster on Earth

Eliza Jane

August 14, 2020

This Airbnb end of summer sleepover will offer movie lovers in Deschutes County the chance for a 90s-themed stay to relive the bygone Friday night...

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Branding Design Featured Marketing News

Forever 21 collaborates with 7-Eleven for its latest summer collection

Olivia Pearce

August 14, 2020

Forever 21 is taking to Instagram and TikTok to promote the 7-Eleven collection with a dance challenge, polls, games and sweepstakes for fun and free...

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Branding Featured Marketing News Technology

Klarna launches a followable Wish lists feature for its consumers

Thomas Ng

August 5, 2020

Klarna’s Wish list feature allows users to save and add products they want from any online store, as well as set up price-drop alerts for...

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Campaigns Featured Marketing News

Lexus Keeps the Light Alive in the launch of its latest convertible

Eliza Jane

August 4, 2020

Lexus's national marketing campaign launches the first-ever LC 500 Convertible Lexus has unveiled a new marketing campaign to launch its first convertible in almost five...