Marketing Archives | World Branding Forum

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FedEx is doing its part to prioritise a more sustainable planet, with the goal to be carbon neutral by 2040 As we close out Earth...

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Campaigns Featured Marketing

Rémy Martin announces its collaboration with Usher in latest campaign

Eliza Jane

May 3, 2021May 3, 2021

Rémy Martin teams-up with Usher to celebrate the harmonious blending of two cultures of timeless excellence: Music and Cognac Rémy Martin announces a collaborative new...

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Campaigns Featured Marketing News

Amstel ULTRA serves up global partnership with tennis star, Rafael Nadal

Joshua Hughes

April 21, 2021

In his first beer partnership, Rafael Nadal will represent Amstel ULTRA and Amstel 0.0 over the next three years, as the brands expand into new...

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Campaigns Featured Marketing News

Clorox partners Billy Porter in reinventing spring cleaning as self-care

Joshua Hughes

March 31, 2021March 31, 2021

Clorox's campaign empowers consumers to reclaim the glow in their chateau with the exuberant declaration of "YAS CLEAN!" With spring upon us, Clorox Scentiva and...

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Featured Marketing News Technology

Burberry to launch virtual store in partnership with ELLE Digital Japan

Thomas Ng

March 24, 2021

Burberry has collaborated with ELLE Digital Japan to create an interactive virtual replica of its flagship Ginza store In Burberry’s latest venture in digital innovation,...

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Campaigns Featured Marketing News

Adidas announces a new international partnership with Peloton

Joshua Hughes

March 23, 2021March 23, 2021

Adidas and Peloton are joining forces to further foster a sense of community and acceptance, while empowering people to be the best version of themselves...

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Campaigns Featured Marketing News

Schmidt’s teams up with Megan Rapinoe to launch #MadeForEveryone

Olivia Pearce

March 18, 2021March 18, 2021

Megan is combating F.O.B.O (Fear Of Body Odor) and kicking the competition to the sideline by making the switch to Schmidt's Schmidt's has teamed up...

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Advertising Campaigns Featured Marketing News

PepsiCo partners LeBron James in latest MTN DEW energy drink launch

Joshua Hughes

March 17, 2021

PepsiCo's multiyear partnership with LeBron Begins highlight's the companies' shared values and commitment to uplifting communities Every morning is a chance to seize the day...

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Campaigns Featured Marketing News

MINI launches a global video marketing campaign, “Launched by_”

Thomas Ng

March 17, 2021

MINI's campaign celebrates the enthusiasm for diversity, the openness to new things and the creativity that inspires people in different ways Under the motto "Launched...

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Featured Marketing News Technology

Gatorade announces the first-to-market sweat patch and app

Thomas Ng

March 12, 2021

The sports-fuel company expands its Gx system, putting Gatorade Sports Science Institute’s knowledge into the pockets of athletes everywhere to help them perform their best...

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Branding Campaigns Featured Marketing News

Cadbury partners Goose Island with its first-ever creme flavoured stout

Joshua Hughes

March 4, 2021

For those with an inner child longing to have time in the sun, Cadbury Crème Egg flavoured stout has arrived Cadbury Chocolate brand has teamed...

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Campaigns Featured Marketing News

Jameson Irish Whiskey introduces SPTO – St. Patrick’s Time Off

Joshua Hughes

February 18, 2021

Jameson encourages people to keep St. Patrick's Day on the calendar and dedicate more time to safely celebrating it with friends Last year, and for...