Marketing Archives | World Branding Forum

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Coca-Cola Kicks-Off 2015 Global Campaign for the World Famous Package Design A design so distinctive that it could be recognised by touch alone and so...

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Advertising Branding Campaigns Featured Marketing News Videos

Redesigned Apartments.com Launches $100M Campaign Starring Jeff Goldblum

Joshua Hughes

March 2, 2015July 4, 2023

Record Advertising Spend in Apartment Rental Category; New Website Redefines the Rental Experience for 100 Million Americans Who Rent Their Homes Apartments.com, powered by CoStar,...

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Advertising Branding Campaigns Featured Marketing News

Century 21 Real Estate Unveils 2015 Campaign

Olivia Pearce

February 23, 2015July 4, 2023

New Ads, Sponsorships Spotlight Affiliated Agents during Iconic Events Century 21 Real Estate, the iconic brand and franchisor with the largest global network in the...

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Branding Featured Industry Marketing News

Domino’s Opens in Two New Markets: Azerbaijan and Cambodia

Anisha Kapoor

February 17, 2015July 4, 2023

International openings now total six new markets in the past 12 months Domino's Pizza, a recognised world leader in pizza delivery, has started the year...

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Branding Campaigns Featured Marketing News Technology

MONOPOLY Turns 80 – Celebrates with New Campaign

Olivia Pearce

February 16, 2015July 4, 2023

Hasbro and BuzzFeed Team up to Launch Global MONOPOLY HERE & NOW Roll the dice, pass GO, and get ready to take your MONOPOLY token...

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Advertising Featured Industry Marketing News Technology

Rubicon Project’s “Consumer Pulse” Assesses Real-Time Marketing for Valentine’s Day

Joshua Hughes

February 13, 2015July 4, 2023

89% of Shoppers Wait Until Final Days to Make Purchases; Nearly Half of High-Spending Millennials Purchase Online Rubicon Project (NYSE:RUBI), a technology leader engineering the...

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Branding Featured Marketing News Social Media Technology

Björn Borg Fashion Game Becomes Viral Hit

Thomas Ng

February 12, 2015July 4, 2023

Spreads Love in 176 Countries around the World Just in time for Valentine’s, online advergame First Person Lover has hit a sweet spot with the...

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Branding Featured Marketing News Videos

Ford Mustang’s Valentine’s Speed Dating Prank is a Hit

Joshua Hughes

February 11, 2015July 4, 2023

Prank video has nearly 1.7 million views on YouTube in five days. With Valentine's just days away, many brands have been sharing the love in...

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Advertising Branding Featured Marketing News

Carl’s Jr. Burger Ad Starring Model Charlotte McKinney Breaks Records

Joshua Hughes

February 10, 2015July 4, 2023

Ad for the Big Game Surpasses Previous Results from Campaigns Starring Kate Upton, Paris Hilton and Nina Agdal. Carl’s Jr. knows the recipe for Big...

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Branding Featured Industry Marketing News Technology

How The World Shops Cross-border

Thomas Ng

February 9, 2015July 4, 2023

New study on trends in global cross-border shopping. Results from a new study commissioned by FedEx (FDX) and conducted by Forrester Consulting on the priorities...

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Advertising Branding Featured Marketing News Technology

Domino’s Pizza Prepares for Biggest Delivery Day of the Year, Launches Tracker on Samsung Smart TV

Anisha Kapoor

January 26, 2015July 4, 2023

Domino's expects to sell more than 11 million slices of pizza, with 50 percent of sales coming from digital ordering channels. Football players aren't the...

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Advertising Branding Campaigns Featured Marketing News Videos

Friskies to Air Kitten-Sized Ad During the Big Game

Joshua Hughes

January 23, 2015July 4, 2023

Friskies and BuzzFeed to Deliver Newest Dear Kitten Installment – a Cat’s ‘Survival Guide’ for the Big Game Friskies announced that it will air an ad...