A collaborative effort with digital shop, AvatarLabs, KÖE has unveiled its new online home, which is reflective of its refreshed brand image.

KÖE, the kombucha brand under Stratus Group Beverage, has partnered with digital shop, AvatarLabs, for the debut of its new website. Employing an organic collaborative approach, the agency worked to create an online home reflective of the marque’s refreshed image.

The reimagined portal translates seamlessly across desktop, tablet, and mobile to enhance the user experience and simplify access to KÖE content. The interactive platform, alongside other updates, features integrated social media capabilities for Facebook and Instagram.

Embracing evolving lifestyle trends and the shift towards healthier living, the brand aims to use its improved main digital channel to better its communication with consumers. Gluten-free and non-alcoholic, KÖE offers a canned and shelf-stable line of vegan-based flavours.

Made without artificial sweeteners, its assortment of kombucha recipes span such varieties as Lemon Ginger, Mango, Raspberry Lemon, Blueberry Ginger, and Raspberry Dragonfruit. Boasting organic concoctions, the product range is kosher-certified and non-GMO verified.

“The new website design delivers a dynamic experience to showcase KÖE and the lifestyle consumers we target with our beverages. Users can now find content that educates them on kombucha and our brand,” said Armen Soghomonian, Executive Vice President, Stratus.

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