Head & Shoulders Picks Sofia Vergara for New Push

Head & Shoulders names Sofia Vergara spokesperson for its new 3 Action Formula shampoo which cleanses, protects, and moisturises.

Head & Shoulders has named actress, producer and business woman, Sofia Vergara, spokesperson for the brand’s all-new 3 Action Formula variant. The engagement will see said ambassador promote the product’s advantages which include smooth and healthy hair as well as a scalp free from flakes.

Inspired by skincare products that contain optimised particles, the company’s scientists began creating smaller zinc particles in the formula. After over 10 years of exploration and clinical studies, the shampoo was developed with micro zinc mineral particles to cleanse, protect, and moisturise the scalp.

“It’s hard to believe that Sofia uses Head & Shoulders in real life. This fact could make for a compelling story. We also wanted the ad to feel like we’ve captured a real moment so the claim would come across as genuine,” said Marion Cohen, Creative Director at Saatchi & Saatchi London.

Starting from the month of February, the new release can be found across all of the personal care giant’s shampoo and conditioner collections, which are available at food, drug, and mass market retailers across the United States.