Fashion retail giants, FUBU and Century 21 are collaborating over an exclusive capsule collection and new push titled Can’t Resist a Classic.
Sportswear brand, FUBU, has entered into an exclusive collaboration with Century 21 Stores, to introduce a capsule collection featuring ten styles based on classic pieces which redefined the above category more than twenty-five years ago. The launch kicks off today in Downtown Manhattan.
The Century 21 capsule will be the first debut derived from the Can’t Resist a Classic push by FUBU. The retailer was chosen for continuing to challenge retail boundaries and invest in the needs and wants of consumers. The melding of the two fashion brands has resulted in a line that celebrates their New York roots.
FUBU celebrated its twenty-fifth anniversary in 2017 with a range that revisited its classics and plans to unveil larger collections and enter more collaborations. In line with the above goal, the capsule collection with Century 21 Stores will be available at Next Century and online while supplies last exclusively.
“We were in over 5,000 doors globally in the 90s, and today, we are taking the ecommerce business model route and collaborating with strategic partners that are a natural fit. When the idea came up about re-emerging our brand, we felt Century 21’s downtown location was the best fit,” said Keith Perrin, Vice President of FUBU.