Budweiser Brewing Group UK & Ireland, part of AB InBev, has today announced the appointment of Rowan Chidgey as its new Marketing Director. Rowan will take responsibility for the strategic and creative direction of Budweiser Brewing Group’s brands across the UK & Ireland, including Stella Artois, Budweiser, Corona and Beck’s; newer arrivals to the UK, Bud Light and Michelob ULTRA; as well as local favourites Boddingtons and Bass.
Rowan has been with AB InBev for five years, most recently as Head of Budweiser Brand for Europe. During her time with the company, Rowan has managed multiple brands, multi-market brand launches, breakthrough innovation and cornerstone sponsorship deals – all of which have contributed to growth.
The new role will see Rowan assume a marketing remit across all brands, including sponsorships, product launches, brand-led campaigns and activations. Rowan will oversee a marketing team of 23.
Commenting on her new role, Rowan Chidgey said: “I am so excited to work on all of Budweiser Brewing Group’s best-loved brands — we have huge ambitions for next year, including Bud Light’s sponsorship of the England senior men’s team at the Euro 2020 Tournament, making an impact in sustainable brewing, and working to create a nation of smart drinkers by enhancing our no and low alcohol portfolio. I especially look forward to leading and developing a dynamic and growing team that is at the forefront of the drinks industry.”
Paula Lindenberg, President of Budweiser Brewing Group UK&I said: “Rowan has been a huge asset to the Budweiser brand in Europe, leading launches in multiple markets and achieving fantastic results, and I am delighted she will be bringing her drive to support our amazing portfolio of brands in the UK and Ireland.”
The role was previously held by Tatiana Stadukhina, who was recently appointed Global Vice President for Michelob ULTRA, following its successful launch in the UK last year.
Budweiser Brewing Group UK&I’s business consists of more than 1,100 employees across its office in London and three breweries in Magor, South Wales; Samlesbury, Lancashire and Enfield, North London.